Design Business Council / The Business of Design

The Business Of Design Book 976 607
The Business Of Design Book 976 607 The Business Of Design Book 976 607

The business of design details the what, why and how of running an Australian design business.

Written entirely from a local perspective, this is the only Australian book to span all the business skills needed to start, manage and grow a design studio.

The book shows how to develop a strategic approach to managing and growing your studio.

Throughout the book there are examples of how to apply strategies using a model of an Australian graphic design studio.

The six chapters cover:

  • The graphic design industry in Australia - benchmarking your studio
  • Planning a design business - developing a business model for your studio
  • Valuing design - how to put a value on your work and sell it to clients
  • Designing demand - how to market your design studio
  • Financial management - developing an understanding of cost structures and revenue streams in your studio
  • The design business model canvas – the summary that shows how it all comes together.

220mm x 170mm, 196 Pages


"Hi Greg,

Today I received my brand new copy of The Business of Design. I'm finding the book incredibly insightful and helpful. Even for someone like me who has always prided myself on devoting as much time to the business side of things as creative development, your expertise and experience on offer throughout the book is opening my eyes much further. As a young Studio Manager of a design practice, this is invaluable and I couldn't have found a more clear and relevant reference tool. Thank you to you and Carol."

Chris Ahern
Studio Manager
Villain Designs

"Greg and Carol have created a benchmark and blueprint document for anyone who owns (or wants to own) a creative design business. Our studio has been going 8 years and has ticked a few boxes along the way, however this book has highlighted a few areas we still need to improve on. My copy has hand notes, highlights and post-it-notes all the way thru it. Its easy to read and makes a lot of sense. it should be compulsory for anyone studying the business side of design"

tom fauvette
fauv design

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$90 - Members
$115 - Non-members