13.05.19 / The Power of Design / Complete Series For Download

The Power is here. Can you feel it?

I want to share with you “The Power of Design”, my new book on the evolution and the role of design on innovation and future creation.

Design has evolved in the past years and became essencial when dealing with complex challenges, when accelerating innovation and when fostering creativity. “The Power of Design” speaks about this evolution and the power design has to create desirable futures.

Nowadays it feels like we are currently under a “tsunami of change”. It is likely that your organisation is changing and it is even more likely that it will change a lot more. Media has changed, your job has changed, social interactions have changed, time has changed, the world has changed. In the current scenario, we are left with two options: accept what others propose to us as transformation or roll up our sleeves and become part of the positive change we want to see in this future - that is currently under construction.

It’s impossible to predict what still doesn’t exist, and that is why “the only way to predict the future, is to create it”.

In this book, I explore how to design desirable futures. As designers of the future, we are dealing with uncertainty and acting as anthropologists of a new world yet to be discovered, but we’re also leaders who are helping to activate a a new world that is on the verge of giving birth. We accelerate the time to explore and foster possible and intentional futures.

Design has the power to help you to strategically design the next 5, 10, 30 years for your organisation, society and even your life.

Download The Power of Design

I sincerely hope you enjoy it. Happy reading!

Juliana Proserpio

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