28.11.18 / Verb / Brand Language Workshops Announced

Verb: A one-off brand language workshop for designers

Verb - created by London-based copywriters and brand language consultants Rob Self-Pierson and Tim Rich – is coming to your state.

Verb has been designed to enable designers to develop the skills and confidence needed to use words in powerful and creative ways. The full-day workshop will cover different areas of writing for design, from tone of voice to story.

This workshop will give designers:

- a clear understanding of the role (and power) of language at all levels of a brand

- the practical skills they need to write more compelling and effective copy

- confidence in their ability to both write great copy and critique others, including any in-house or freelance copywriters.

By the end of the workshop, writing will stop seeming like something other people do and start to become a core part of your creative skills.

Verb is open to freelance designers and agency designers. No previous writing experience needed.

A Verb workshop is very active and fast-paced; creatively stretching, friendly and supportive; packed full of practical techniques and tips from experts. We provide big insights into many areas of brand language, before the designers work in small teams on live briefs and then present back to the group.


Tour dates:

Workshop #1 – Tuesday, 12 February 2019 - SOLD OUT

Workshop #2 – Thursday, 14 February 2019 - SOLD OUT
Workshop #3 - Wednesday, 27 February 2019 - SOLD OUT
Muse, 74 - 76 Campbell Street, Surry Hills NSW

Workshop #1 – Tuesday, 19 February 2019
Workshop #2 – Thursday, 21 February 2019 - SOLD OUT
Workshop #3 – Friday, 22 February 2019 - SOLD OUT
43 Derby Street, Collingwood, VIC

e: alyons@agda.com.au

Brisbane – Monday, 25 February 2019 - SOLD OUT!
The Glasshouse, QUT Creative Industries Precinct, Gona Parade, Kelvin Grove

9.30am to 5pm
Provide morning tea & sandwich lunch
Each workshop is capped at 12 people.

Members; $525

Public: $675

We’re offering interstate members a discount to help with travel - member tickets come down to $465.
Please email alyons@agda.com.au with your member number to receive the discount code.


Workshop leader:
Rob Self-Pierson is a writer and editor. He is the author of numerous books, including Twinned With: An Adventure Around the Twin Towns of Europe. He is also the founder of London-based writing agency The Table, producing high-profile tone of voice and brand language work for clients like Gumtree, British Council, IKEA and Open University.


What people have said about Verb:

"So great to now have a clear approach and structure for writing – very helpful."
Nerida Murphy, Purple Goat

"Thanks again for running such a great workshop. I found it extremely helpful and practical."
Ben Fletcher, Designate

"I thoroughly enjoyed it, very insightful."
Anthony Skujins, Deloitte 

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