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Verb: A one-off brand language workshop for designers
Verb - created by London-based copywriters and brand language consultants Rob Self-Pierson and Tim Rich – is coming to your state.
Verb has been designed to enable designers to develop the skills and confidence needed to use words in powerful and creative ways. The full-day workshop will cover different areas of writing for design, from tone of voice to story.
This workshop will give designers:
- a clear understanding of the role (and power) of language at all levels of a brand
- the practical skills they need to write more compelling and effective copy
- confidence in their ability to both write great copy and critique others, including any in-house or freelance copywriters.
By the end of the workshop, writing will stop seeming like something other people do and start to become a core part of your creative skills.
Verb is open to freelance designers and agency designers. No previous writing experience needed.
A Verb workshop is very active and fast-paced; creatively stretching, friendly and supportive; packed full of practical techniques and tips from experts. We provide big insights into many areas of brand language, before the designers work in small teams on live briefs and then present back to the group.
Brisbane – Monday, 25 February 2019
Venue to be confirmed
9.30am to 5pm
Provide morning tea & sandwich lunch
Each workshop will be capped at 12 people.
Rob Self-Pierson is a writer and editor. He is the author of numerous books, including Twinned With: An Adventure Around the Twin Towns of Europe. He is also the founder of London-based writing agency The Table, producing high-profile tone of voice and brand language work for clients like Gumtree, British Council, IKEA and Open University.
What people have said about Verb:
"So great to now have a clear approach and structure for writing – very helpful."
Nerida Murphy, Purple Goat
"Thanks again for running such a great workshop. I found it extremely helpful and practical."
Ben Fletcher, Designate
"I thoroughly enjoyed it, very insightful."
Anthony Skujins, Deloitte