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The fastest way to improve your firm's bottom line is to change the way you price, says Blair Enns of Win Without Pitching. The founder of the Canada-based sales training and coaching organization for creative professionals claims that the average design firm can improve its profit by 50% just by following a few simple rules that he spells out in his new book, Pricing Creativity: A Guide to Profit Beyond the Billable Hour. (Available in multiple formats at pricingcreativity.com.)
Blair has set some big goals for this book. "I think Pricing Creativity can improve the profits of the world's independent creative firms by more than $100,000,000 a year."
Join Blair, he’s back to visit the markets he missed in February, as he seeks to improve the financial fortunes of Australian design firms.
In this presentation you will learn:
Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching organization for creative professionals. He is the author of The Win Without Pitching Manifesto and the brand new book Pricing Creativity: A Guide to Profit Beyond the Billable Hour, which is for sale only at pricingcreativity.com.
Blair will also be teaming up with David Baker to present New Business Summit in Sydney on 22 October.
Monday, 15th October
6.30pm (registration from 6pm)
City of Perth Library
573 Hay Street
Tuesday, 16th October
Minor Works Building
22 Stamford Court
Thursday, 18th October
6.30pm (meet Joe’s Bar from 5.30pm)
69 Canberra Avenue
Kingston, ACT 2604