11.05.18 / Australian Catalogue Awards / Introducing Our New Categories

This year, the 27th ACA Awards are happy to introduce our new categories to the mix:

Customer Insight – Customer Insight entries will need to explore how the brand used customer research to develop and deliver a successful campaign. Did it help you define your target audience, brand objectives or simply pushed sales to a particular store?

Point of Sale + Instore Display – Retail marketing and In-Store experience is often the final opportunity to engage you customer before the critical purchasing decision. How did your campaign use POS to really go the extra mile and stand-out? Was is a special production? Did it offer an additional incentive? Use innovative technology? Was it streamlined logistics to get it to store earlier and on budget? Whatever the genius is behind your POS, let the Judges know to ensure you are shortlisted and ultimately a winner on the night!

Corporate Social Responsibility – This category is awarded to organisations that display initiatives that highlight and demonstrate corporate social responsibility principles across any aspect – environment, diversity, inclusion and community. Brand investment in many aspect of CSR do not always have their successes heard, here is the opportunity!

Enter now - www.catalogue.asn.au/awards-entries-2018.

Don’t wait – entries close Friday 8th June at 5pm!

Good luck! The Awards Team

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