29.05.18 / Australian Catalogue Association / Catalogues, Catalogues and more Catalogues!

It's official, we have seen the last of our sunny days and are well on our way towards winter. But it's not all doom and gloom. One good thing to arrive at this time of year is entries are now open for the 27th annual Catalogue Awards.

The ACA has teamed up with the lovely people at StopPress New Zealand to share our inside tips on how to write an entry that will knock the Judges' socks off. With this advice, you've got nothing to lose. If you think you've got a winning catalogue, direct mail or point of sale campaign, what are you waiting for? Enter now at www.catalogue.asn.au/awards-entries-2018. Don't delay, entries close 5PM Friday 8th June.

According to recent studies conducted by Roy Morgan Research, catalogues are the media most useful when purchasing alcohol. Catalogues and letterbox marketing hold an enviable position and the research continues to show the strength of a proven and well-established channel.

In addition, Australian design store Top3 has revamped their catalogue pushing into the custom publishing, or magalogue, space. Each year we are seeing more and more brands tapping into magalogues and kicking the catalogue boundaries further to provide customers with a unique brand experience. Well done, Top3.

Finally, check out our latest fact sheet sharing insights into the Hardware sector and how catalogues play a critical role in DIY lovers' lives.

Keep in touch and enjoy the read!

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