09.05.17 / ADC Awards / Australia and New Zealand Winners

R/GA Sydney, Leo Burnett, Billy Blue College of Design Are Australian Winners At ADC 96th Annual Awards Celebration


New Zealand’s Alt Group and Auckland University of Technology win Merit awards.


NEW YORK, May 8, 2017 — R/GA Sydney and Leo Burnett, in Sydney and Melbourne, were the leading winners from Australia at the global ADC 96th Annual Awards gala in New York.


R/GA Sydney won an ADC Gold Cube for “Through the Dark” (https://youtu.be/G_isD_9Oj_I) on behalf of Google in Digital, Interactive, Interactive Film, Single.  The same work won an ADC Silver Cube in Digital, Craft in Digital, Art Direction, Single.  R/GA Sydney also picked up an ADC Bronze Cube for “Playing With Fire” for Google in Digital, Interactive, Film.


For its “Pocket Patrol” (https://youtu.be/8ewxOGqGbLY) work for Samsung Australia, Leo Burnett Sydney picked up an ADC Silver Cube in Digital, Apps, GPS/Location Technology, Single, an ADC Bronze Cube in Digital, Interactive, Innovation, Single, and a Merit award in Digital, Craft in Digital, Use of Technology, Single.  Leo Burnett Melbourne won a Merit in Design, Branding, Branding Systems/Corporate Identity Integrated, Single for “Brand Ecosystem” for Great Barrier Reef.  


In addition, Billy Blue College of Design, Sydney, won an ADC Bronze Cube for “Wake” on behalf of itself in the Motion, Craft in Motion, Direction, Single. Wake was created by Dan Braga, Julz Lane, Bryan Barcinas, Jacob Thomas Czech with special thanks to Mike and Renee at MISTER.


New Zealand was represented by two ADC Merit winners.  Auckland University of Technology, Auckland, won for itself on “Project A” in Design, Book Design, Text Driven Book, Single, and Alt Group, Auckland, was recognized for “POP Marble Run” on behalf of Auckland Council in Design, Environmental, Museum/Gallery Installation, Single.


To view the complete list of global winners representing work from 28 countries, please visit http://www.adcawards.org/downloads/awards/2017-ADCAwards-Cubes.pdf.


Top global winners on the night included McCann New York with eight ADC Gold Cubes and a coveted ADC Black Cube for best in discipline, Digital, all for “The Field Trip to Mars” (https://vimeo.com/167788423) on behalf Lockheed Martin; Dentsu, Tokyo, with 24 ADC Cubes overall (two Gold, seven Silver and 15 Bronze); Leo Burnett Chicago with three ADC Gold Cubes and the ADC Black Cube for best in discipline in Advertising for “Van Gogh BnB” (https://youtu.be/D6pkK5hIlwE) on behalf of Art Institute of Chicago; and BBDO Dusseldorf with two ADC Gold and five Silver Cubes for “Pepsi Light - Iconic Moments” for Pepsi Deutschland GmbH.


This year’s top honors, based upon cumulative ADC awards won across all categories, went to:

  • Agency of the Year — McCann New York
  • Network of the Year —  McCann Worldgroup
  • Digital Agency of the Year — McCann New York 
  • Design Team of the Year — Dentsu, Tokyo
  • Production Company of the Year — Framestore, New York
  • School of the Year — School of Visual Arts, New York
  • Client of the Year — Lockheed Martin


Debbie Millman served as host for the ADC 96th Annual Awards gala.  Named “one of the most influential designers working today” by Graphic Design USA, Millman is also a writer, educator, artist, brand consultant and host of the popular Design Matters podcast.


This marks the first year the ADC Annual Awards is part of The One Club for Creativity, the leading global non-profit creative organization formed by last fall’s merger of ADC and The One Club.  ADC Cubes are awarded based upon excellence in craft, design and innovation.  


“It’s always an inspiring night when the industry comes together to celebrate and elevate the world’s best creative work at the ADC Annual Awards,” said Michael O’Rourke, ADC executive director.  “ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts.  It’s an honor for us to continue that legacy under The One Club for Creativity and salute all of this year’s winners for work that truly represents the best in global craft, design and innovation.”


Winning professional work was awarded at the ADC 96th Annual Awards Gala on May 8, 2017 at Artbeam, New York, with ADC student winners presented at the Young Ones Festival & ADC Student Awards Ceremony on May 9, 2017, at West Edge NYC.  


ADC 96th Annual Awards is part of The One Club for Creativity’s Creative Week in New York, taking place May 8-12, 2017 (http://www.oneshow.org/creativeweek/).  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Festival and inspiring sessions with some of the biggest names in the industry at the Creative Summit.


TOCC serves as the umbrella organization for The One Show, ADC Annual Awards, Young Guns, Creative Week, One Screen, Hall of Fame and nearly a dozen successful global programs that fall under four key pillars: education, inclusion and diversity, professional development and gender equality.


“No other global creative organization gives back to the advertising and design industries with this level of comprehensive educational and development programming,” said Kevin Swanepoel, CEO, The One Club.   “ADC Annual Awards and The One Show celebrate creative excellence on a global level, as well as generate revenue that is funneled right back into the industry to fund this important programming."


The One Club for Creativity (www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work in terms of craft, design and innovation across all disciplines, including Advertising, Digital, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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