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WORK LIFE JUST FOUND ITS CREATIVE MOJO WITH LAUNCH OF MUSE.
Sydney’s new benchmark in collaborative work spaces
MUSE, Sydney’s latest premium co-working space officially launched in Surry Hills’, Campbell Street this month. Designed around the new-work paradigm which fosters innovation, wellbeing and collaboration, MUSE sets the new quality standard for the sector.
Offering creative professionals a work space that is carefully tailored to the perfect balance between creativity and career efficiencies, MUSE intends to harness an intelligent membership to build one of Sydney’s most influential private creative communities.
Conceived by partners Nicholas Sammut, Managing Director and Executive Creative Director, Toast, and Abraham Mikhail, Founder of Fone King - MUSE is a genuine combination of lifestyle benefits fused with the co-working space philosophy.
“What we’re offering is a series of experiences that will reframe work life. MUSE is an extension of the crafted brand experiences we deliver for our clients at Toast,” explained Sammut.
“Our research indicates that there is a gap in the market for spaces that cater to seasoned professionals who want the lifestyle and networking benefits,” he commented. “This is driving a real demand both in Sydney and Australia-wide for creative, collaborative coworking spaces of this quality.”
Mikhail said, “MUSE offers a real point of difference defined by a unique set of benefits. This is a project that has been able to leverage my business experience while tapping into a passion for challenging the status quo.”
While the building itself has undergone a complete architectural and interior refurbishment, the MUSE creative business community can also enjoy a raft of benefits. From a calendar of curated events, to skills and professional workshops, talks, art classes, art exhibitions, yoga sessions, these value-adds and more, are included in all memberships types.
In a market that has recognised the strength of the creative economy for nearly a decade, MUSE’s entry flags a different benchmark timed with the creative and professional maturity of Generations X and Y. Unsurprisingly, MUSE is attracting interest from senior designers, art directors, creative directors, executive creative directors, fashion designers, stylists, photographers and film makers.
Sammut says that a key objective behind the project is bringing together the right people. “Fostering ideas exchange, networking and collaboration are fundamental to creating productive and successful communities. The MUSE community is no different. Its success rests on the mix of the right people, the bespoke environment to attract them in the first place and being able to check all boxes across facilities and operations. It’s really the full package.”
The understated and luxurious aesthetic of MUSE is the work of Acme & Co. The five level heritage listed building formerly The Chinese Republic Newspaper, followed by Chung Lun & Co clothing and a sewing needle factory – has been transformed into thoughtfully curated work space. This plays out across meeting rooms and break out areas, the private courtyard, rooftop garden, the internal library of art and design, as well as the amenities. An expresso bar on the entry level and the availability of catering options pulls MUSE’s collaborative co-working offer together to be a hard-to-beat option for those looking to elevate their business to the next level.
“The existing space filled with its rich history provided the base canvas to insert the proposed program and layers,” said Caroline Choker, Interior Designer at Acme & Co. “The inherent character of the building with its solid timber flooring, exposed beams and brickwork leant itself to an interior design that is restrained yet confident,” added Vince Alafaci, Architect at Acme & Co. “A distinctive yet uncomplicated palette of colour, texture, material, furnishings and warm lighting were selected for the project. The concept is expressed throughout the building with each space clearly articulating its function yet displaying its own character,” Choker added.
For membership descriptions and enquiries
Visit the website http://themuse.com.au/
Or contact Aimy Guez
T: 02 8073 9702