22.01.20 / React or respond

Seth Godin wrote about these two words a few months ago.

Superficially they mean the same thing, but in reality they’re quite different – especially in the world of creative businesses.

That’s because creatives spend their life on the receiving end of feedback: from design directors; design managers; account service management and directly from clients.

How we react or respond to feedback can set the vibe for a project and the relationship …

Do you react or respond?

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Posted By
Carol Mackay
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