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Often our discussion with designers is around getting more work.
Gaining and retaining a loyal stable of the ‘right’ client is a common challenge. But many designers don’t have a new business procedure – they rely on, and say they’ve built a business on, referrals. Once I would have thought that’s great, now I know it’s problematic.
Referrals aren’t all they’re cracked up to be. In fact, often they suck.Back to Articles