28.08.19 / Why referrals suck

Often our discussion with designers is around getting more work.

Gaining and retaining a loyal stable of the ‘right’ client is a common challenge. But many designers don’t have a new business procedure – they rely on, and say they’ve built a business on, referrals. Once I would have thought that’s great, now I know it’s problematic.

Referrals aren’t all they’re cracked up to be. In fact, often they suck.

Here's why

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