24.04.19 / Don't let perfect be the enemy of good

Don't let perfect get in the way of good

I talk to a lot of creatives about the challenge of keeping ‘up-to-date’.

Innovation in our industry — arguably more than any other industry — whooshes past designers steadfastly working on client-driven work. Designers committed to producing innovative solutions that keep their client’s products and services up-to-date.

But while we keep clients relevant, who keeps us relevant? And – a better question – how do we find the time to stay relevant?

I think I’ve found an answer.

Read on...



What clients think of design and designers

For the past 5 years, 100 UK design agencies have paid a third party to survey 500 of their clients. Here's three takeaways from the last report:

  • Presentations/Pitches: clients thought designers talked about themselves too much, took too long recapping the brief and too long to get to the point
  • Designer's websites: clients rarely looked at a designer's website and when they did they didn't think they represented the studio well. And they never looked at a designer's instagram
  • Clients thought designers were not proactive enough.

Do Australian clients think the same way? We're going to find out.

We've found three clients willing to answer your questions about design and designers.

We limiting the numbers of this UNseminar so everyone has a chance to ask a question and contribute to the discussion.

More info and registration details...


LinkedIn for designers

The Business of Design LinkedIn for designers 3 hour workshop demonstrates how to use Linkedin to develop new business.

It is specifically for designers, and specifically about finding new business. We've filled one session in Melbourne – the second is filling fast.

We're talking about using LinkedIn to find the right contacts, connecting and then influencing. The workshop is in most capital cities...

Contact Greg to register interest


Public speaking for designers

One of the findings of the recent UK client survey (see above) is that clients liked to talk directly with the creatives doing the work. That means, more than ever, confidence to present your work to others, and confidence to speak in public, is prerequisite to being a successful designer.

Problem is, it's not taught at Uni, so it's yet another thing to learn on the job. Or not.
We've found a full day workshop tailored directly to designers. It covers tips and techniques to get you public speaking like a pro. The workshop was written and is presented by two ex-ABC journos. They wrote the course specifically for one of our clients – a large design studio – who wanted to upskill their designers.

Written and recorded is now offering the workshop to others. I did it, with a group from our breakfast club, and I think it's great... infact, I wish I had done it earlier.

Contact Written and Recorded to register interest

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Posted By
Carol Mackay
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