08.11.17 / Design Business Council / Managing creatives

Managing creatives

Managing a team of creative people can be challenging.

It’s challenging because universities and private providers are nurturing a generation of independent thinkers. Most are not taught to work collaboratively and many don’t like being told what to do.

And it’s challenging because creativity is inherently unpredictable but an integral part of a design manager’s role is to reduce risk and deliver predictable results.

Herein lies the problem.

What type of manager are you?

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Posted By
Carol Mackay

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