Mr Greg Branson

Greg’s passion is the research and development of methods that improve design management and design’s role in business.

With Carol Mackay he established Mackay Branson design in 1984. They built the practice up to employ 11 designers with clients in government, insurance, hardware and pharmaceutical sectors. Underpinning this growth was the development of systems and methods that managed the design process. Greg was responsible for new business development using skills developed in marketing agencies in Melbourne and Sydney.

Outside of DBC, Greg has long been involved in the Australian design community with a two year term as President of the Australian Graphic Design Association (AGDA) Victoria and a national councilor for AGDA. In 2005 he co-founded the Design Business Council to provide design management professional development for designers and design clients.

With Carol, Greg has traveled in Europe, the USA and UK to research the role of design in business. He is a member of the US based Design Management Institute (DMI) an organisation that conducts extensive research into design management, design practice, design strategy, design thinking and design effectiveness.
Greg is active on a range of curriculum committees, at VCE, TAFE and University level having served five years as Chair of the industry advisory committee for the Communication Design at the Royal Melbourne Institute of Technology University.

He also delivers regular lectures to undergraduate and post graduate design students and academic staff at Australian Universities.
Contact Greg for a chat 0412 762 04

Experience

Mackay Branson Design

Director

Involvement

Year Position Branch
2004 President Victoria
2002 VIC National Representative National
2002 Vice President Victoria
2000 Councillor Victoria
1998 Councillor Victoria

Expertise

Selected clients

Articles