Since 1989 Aa’s internationally recognised creative practice has inspired a generation of clients, collaborators and people to exploit creativity to conquer markets, spirit change and inspire possibility.
Aa brings together strategic design with artful business. He starts with questions, understanding the audience, markets and how they connect with brand, experience and product. His solutions live beyond the design... selling out, with line ups around the corner, brands that relevant for decades, communications that inspire change.
At 34 years, Aa was made one of the youngest members of the prestigious Alliance Graphique Internationale. Aa’s practice has attracted numerous awards, jury panels and friends from all around the world.
Aa’s creative legacy is borderless, sector-less and ever-surprising — initiating the first dedicated design market in Melbourne, mentoring in-house creative studios, branding multinational financial corporations, to co-creating dialogues and campaigns for local food, cultural and community icons.
Work Art Life Studios
Designer, writer, gardener, cyclist, collaborator
|2002||Creative Director||Design Awards|
|1998||Vice President||New South Wales|
|1997||Vice President||New South Wales|
|1996||Vice President||New South Wales|
Centre for Innovative Justice
City of Whitehorse
Department of Sustainability and Environment
Dame Elisabeth Murdoch
State of Design Festival
So Frenchy So Chic
Chamber Music Australia