How To Run A Damn Good Brand Project


Thu 6th August, 2020


Live streamed via Zoom


This event is open - bookings are not available.

How To Run A Damn Good Brand Project

We’re always being told about the power of brand, but rarely do we get to see how they are made from the inside out.

Whether it’s for yourself, your company or your clients, making and shaping effective brands isn’t easy. The path to success can be dotted with potholes, curve balls and decoys that can stop you from getting the result you want.

But fear not, there’s good news also. If you get it right, running a brand project can be an incredibly enjoyable and rewarding experience. There’s nothing better than seeing your new brand come to life, especially when you see how effective it can be out there in the big wide world — bless!

In this 2 hour online workshop (now with added extra Covid tips and toppings) you will be taken on a pacey, yet thorough run-through of the different stages of a brand or rebrand project, falling under 4 main sections.

Research & Discovery

  • Auditing a brand
  • Gathering insights
  • Speaking to your audiences
  • Understanding the business strategy
  • Knowing the competition

Brand Strategy Workshop

  • Set up and agenda
  • Co-design exercises and activities
  • Facilitation and delivery
  • Using the insights gathered

Brand Framework

  • Aims and objectives
  • Content and structure
  • Presenting the framework
  • Documenting and applying

Brand Identity Design and Rollout

  • Visual identity design
  • Verbal identity development
  • Presenting the identity
  • Rollout / launch
  • Guidelines / design systems

* Limited places available for people financially impacted by Coronavirus - contact [email protected] for info.

As these workshops were planned during the global BLM protests, a donation from money raised from the workshop will be going to


6–8pm Melbourne, Sydney, Brisbane, Canberra, Hobart
6.30–8.30pm Adelaide, Darwin
4–6pm Perth
8–10pm New Zealand

Portrait of Richie Meldrum

Richie Meldrum

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Hello, I am Richie.

I started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist.

I’ve worked in brand and digital agencies in the UK and Australia for over 12 years, collaborating with designers, technologists, project managers, marketers and loads of other incredibly smart people that do things I can’t.

Over the years, I’ve learnt how to use my love of research, writing and human behaviour to influence the outcome of projects spanning brand, digital and creative content - from cultural institutions to global corporations, Italian-made shoes to noodle delivery apps made in Vietnam.

I’m passionate about sharing what I know/don’t with others through teaching, speaking and getting involved whenever I can.

I love juice, outdoor swimming pools and battle rap, and am a tiny bit responsible for the success of Russell Brand.