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How to make brands and influence people
The world is confused about branding. Even our own industry struggles with the concept. Many designers think branding is corporate identity – logos, colour palettes and type styles. Awards bodies include advertising alongside identity in branding categories and the industry blogs continue to compare logos, before and after. In fact, the word ‘branding' has become so nebulous it’s lost all meaning and is even a dirty word in some circles. Isn’t it time we got to the bottom of what branding is in 2016?
Chris Maclean – Creative Director for Re – believes he can shed some light on the matter. Formerly ECD for Interbrand Australia, Chris has helped shape some of Australia’s most iconic brands including Sydney Opera House, Australia Post, Yellow Pages, Opera Australia and the colourful rebrand of Telstra. Chris believes that brands are living, breathing entities that should be built to evolve to meet the changing needs of people. Brands with purpose. Brands that deserve to exist.
After selling out with days to spare in Brisbane and Melbourne, be sure to snag your ticket early for what has proved to be one of the event highlights of the year.
Join us for this not to be missed talk as Chris takes us on the journey that shaped his philosophies, how design and advertising can play nice together and how brands with purpose have the power to change the world.
Wednesday, 24th August
6pm for 6.30 start
The Oxford Hotel
368 Oxford Street
PADC, ISTD and FORM Member: $35Public $65