September / Inside the Minds of Brilliant Designers

About This Event
Overview: This inspiring panel event series invites key players in Melbourne's design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry.

Featured Experts: Tim Sutherland, Founder and Creative Director of Studio Brave, a Melbourne based design studio driven by the creation of unique, distinctive and memorable brand communication will speak about the creative process. Artist/Designer Esther Olsson will discuss her work and stylistic methods of painting. Peter Caddy will share his insights into user experience and design.

What You’ll Take Away: Gain practical tips and insight from expert designers on how they’re solving problems through design, and get inspired to take your creativity to the next level.

Why It Matters: Design is one of the most powerful forces in our lives. It affects our morning commute, how we experience websites and apps, and how we communicate with each other. Gaining a better understanding of this universal force will help you see the world and your projects through a fascinating new lens.


  • Check-in & Networking 6:00 - 6:15 pm
  • Panel/Lighting Talks 6:15 - 7:15pm
  • Q&A and Networking 7:15 - 8:00 pm

About the Speakers

Richie Meldrum
Creative Director, Yoke

Hello, I am Richie, a creative director from Scotland, living in Melbourne.

I build design teams and guide creative talent to produce beautifully effective work.

I have helped win, create and deliver award winning websites, digital products, brand projects, creative campaigns and strategic design thinking for clients including KPMG, NAB, Australia Post, Fujitsu, Museums Victoria, Christies International Real Estate and the Design Institute of Australia. My first love was words.

Outside of work, I write on a wide range of topics spanning music, media, arts, culture and design for mUmBrella, Campaign Brief, The Vine, Broadsheet, Desktop, The List, Beat, Inpress Magazine and more.

I am a passionate supporter of grass roots design and creativity.

In 2014, I started an event series called 'A Brief Night' for design students, grads and junior designers. We have staged 7 events, placing over 300 aspiring creatives in 22 professional design practices across the state. This included the annual spin-off event 'A Big Brief Night' which runs in association with AGDA, The Design Kids and Melbourne International Design Week.

I talk a lot.

I am regular guest speaker on a wide range of topics spanning the design and digital industries including appearances and presentations for General Assembly, RMIT University, AGDA, Design Institute of Australia, Billy Blue College of Design, Academy of Design and Tractor Design School.

I am an instructor at General Assembly, where I run two imaginatively titled regular workshop classes - 'How to Make Great Websites' and 'How to get a Job in the Design Industry'

For the past 3 years I have been a judge and mentor for the DIA’s Graduate of the Year Award and I am the current Secretary for the Australian Graphic Design Association (AGDA) Victorian council.

Esther Olsson
Esther Olsson is a 23-year-old emerging artist from Melbourne, Australia. With a qualification in graphic design. She works as an assistant for Melbourne artists Kirra Jamison and Beci Orpin, Esther has had exposure to the creative industry throughout her studies and now beyond, as she eases into the art community establishing her growing body of work to the public. Her works are vibrant narratives that generate graphic grid systems, playing off Esther’s imaginative worlds. She is excited about continuing to cultivate her vision and exploring new avenues in the art community, in both Melbourne and beyond.

Tim Sutherland
Founder & Creative Director, Studio Brave
As the founder of Studio Brave in 2002, Tim has carefully crafted the design studio into one of Melbourne’s leading branding practices. As Creative Director he overlays projects with strategic thinking and a brave approach. Over the 15 years he has built the studio around creating, developing and evolving effective brands. Tim has worked across all industry sectors and particularly enjoys the diversity this presents. Clients have included Levi’s, Crown Casino, Peter Rowland, Royal Children’s Hospital, CSR, ICON Developments, Moonlight Cinema, Netball Australia, St Kilda Film Festival (City of Port Phillip), Creative Victoria, Film Victoria, Regional Arts Victoria, Australian National Academy of Music and Melbourne & Olympic Parks.

Peter Caddy
Head of User Experience & Design, Medibank
Peter Caddy is currently Head of User Experience and Design at Medibank, and has been working in the industry for over 15 years. Inspired by the ever-evolving role of the designer and the ability for design to change organisations from the inside out, he is a passionate maker, thinker and speaker to believes that meaningful design is the responsibility of us all.

Wednesday, 13 September 6 – 8 pm AEST
GA Melbourne 12A, 45 William Street Melbourne, Australia 3000
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September 13