October / #TDKTuesdays x GA / The Dark Side of Design

In observance of Halloween,General Assembly and The Design Kids are teaming up for a Masterclass on the Dark Side of Design. We'll be learning about dark design patterns and how we can avoid and detect the pitfalls of the practice.

User Experience (UX) Design aims to create positive change in people's lives by focusing on the user. However, some companies and organisations use UX Design to deliberately mislead the customer through malicious practices. Such design intents are called dark patterns.

Our speaker will shine light on the ethics of dark patterns, how we as users can avoid and detect the pitfalls of this malpractice, and what we can do as designers to take a stand again dark patterns when pressured by our companies. Finally, we’ll look into how else those business objectives can be met through more acceptable patterns.


  • Check-in & Networking 6:00 - 6:15pm
  • Masterclass Presentation 6:15 - 7:00pm
  • Q&A 7:00 - 7:15pm
  • Networking & Mingling 7:15 - 8.00pm


Grab your ticket, get your Halloween costume of choice and join us for a dark and intriguing evening - the drinks are on us!


About the Instructor

Steph Mellor
Design Director - Huddle, UX Instructor, General Assembly

Steph is a human-centred design practitioner and coach delivering value-driven projects in strategic, service and experience design. As a General Assembly instructor, she draws on deep knowledge and experience in human behaviour and psychology, digital and organisational transformation, change implementation, and end-to-end project management.

A certified agile ScrumMaster with a combined background in internet science and sociology, Steph's experience includes: leading the Customer Experience Improvement Strategies for both the Cities of Boroondara and Port Phillip in Melbourne; the redesign of the Australian Department of Finance's staff intranet; delivering design thinking bootcamps for Singaporean government ministries; and conducting user research projects for New Zealand Customs and the City of Auckland.

Having recently come on board with Melbourne-based strategic design agency Huddle, Steph is passionate about bringing coaching practice and design thinking together to deliver high-quality human experiences and build capability in others. She loves connecting technical and non-technical tribes, getting diverse humans working together, evangelising HCD and UX mindsets, and coffee (of course).


Thursday, 31 October
6 – 8 pm AEDT

GA Melbourne
12A, 45 William Street
Melbourne, Australia 3000



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October 31