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Designers can increase their impact and their ability to persuade clients through written communication that is clear and easily understood.
About this Event
MASTERCLASS 6 : BUSINESS OF DESIGN WEEK
Writing skills for designers.
With ongoing digital disruption and the emergence of the gig economy, the design industry is changing fast. Designers are now required to expand their core skills to include writing in many aspects of their work. Design business owners can increase their impact and their ability to persuade clients and prospects through written communication that is clear and easily understood.
Designers have devoted their careers to excellent communication through images, objects and processes – but when it comes to text, they’re often stuck for words. The concept of business writing hasn’t helped, with de-humanised verbose prose cluttering up websites, documents and anywhere else in need of clear communication.
When designers communicate their ideas with clarity – using a combination of strong visuals and words – this becomes a superpower to sell your designs. Dr. Seuss summed it up best when he said, “Words and pictures are yin and yang. Married, they produce a progeny more interesting than either parent.”
This masterclass will provide you with the tools to master the art of excellent communication through text. You’ll have the opportunity to sharpen your writing skills using a structure that will guide, inform and satisfy readers. You’re invited to bring some troublesome text (a pitch, a report, case studies) that you can workshop and re-write.
Date and Time
Wed., 13 November 2019
10:00 am – 4:00 pm AEDT
Level 3, Building 9
124 La Trobe Street
Melbourne, VIC 3000