March / Design Means Business / Design Shift - Melbourne

Under the influence of advancements in technology, heightened social and environmental turbulence, a revolution in media and a seismic recasting of business and commerce, design and the design industry is staring down the barrel of some monumental change. What threats and opportunities do these changes represent - today, tomorrow and over the next 20 years.

The 2019 instalment of hugely popular AGDA Design Means Business event series, Design Shift will see five industry professionals working in the vanguard of design, strategy, media, and social innovation, share their view on the future of the design industry. With dedicated time for an in-depth Q and A session, this is a chance to join in a stimulating discussion about the impacts facing today’s design industry and how we can better prepare for the shift and embrace the changes.

Giuseppe (Pino) Demaio, Founder Local Peoples
Pip Ireland, Creative Director, The Principals
Adam Morris, Founder and Chief Design Officer, Today
Mel Huang, Interactive Designer
Melis Sevona, Founder, Huddle

Luke van O, VAN O (AGDA VIC Chair)

Presented by AGDA and RMIT University

Part of Melbourne Design Week 2019, an initiative of the Victorian Government in collaboration with the NGV

19 March

6pm for a 6:30pm start till 8:30pm

RMIT Design Hub (Building 100)
Level 3 Entry and Lecture Theatre
Cnr Victoria & Swanston St Carlton

AGDA members: $20
Public: $30


Adam Morris 976 607

Adam Morris
Chief Design Officer, TODAY

Adam is the co-founder and Chief Design Officer of strategic design agency Today. Today brings together the best of human centred design, digital product craft, and smart technology to maximise social and environmental capital for the likes of the Australian Government, Lifeline, Oxfam, Medibank, and World Vision. The agency is now an established design leader in Australia—particularly in public service innovation and across the purpose sector—with a team of 50 design, strategy, technology, and client service practitioners working across the agency’s Melbourne and Sydney studios.


Mel Huang 976 607

Mel Huang
Interactive designer

Mel Huang is an interactive designer for the arts, culture & education sectors collaborating with institutions such as Dark Mofo, NGV and Art Gallery NSW. She is founder of Technecolour Workshops, an RMIT sessional lecturer of Creative Coding and is passionate about building communities around the creative side of technology.


Dr Melis Senova 976 607

Dr Melis Senova
Founder, Huddle

Melis is a published author, a pioneer in human-centred design, a founder of her own strategic design consultancy, Huddle, and a highly-regarded and enterprising thought leader. Melis is a recognised executive coach, locally and internationally, and the founder of Huddle Academy, specialising in human-centred design capability for established and emerging leaders.


Giuseppe Pino Demaio 976 607

Giuseppe (Pino) Demaio
Founder, Local Peoples

Director of award-winning strategic design agency Local Peoples, Giuseppe (Pino) Demaio uses a Human-Centered Design approach to add economic, social and environmental value to organisations and brands. Local Peoples designs for healthy, resilient and resourceful communities through brand, place and experience design. Local Peoples also publish Matters Journal, a weekly digital and biannual print publication, offering a unique exploration of responsible business, impact and sustainability across arts, design, environment, food, health and technology.


Pip Ireland 976 607

Pip Ireland
Creative Director, Principals

Pip is currently the Creative Director at Principals Melbourne. She has a strong dislike for lettuce, and a strong dependence on Post-it notes. She doesn’t need maps as all navigation is done via shops and logos. When she was young, Pip represented her town in Gymnastics and can attest to meeting at least 8 members of her favourite 90’s bands. With over 15 years experience in the creative industry she has worked with leading brands in Australia, New Zealand and the UK across Brand, Identity, FMCG, Publication, Environmental Design & Wayfinding.

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March 19

$30 - Ticket
$20 - Member