February / Design Means Business / Design Shift

This Event Has Sold Out.

Design Shift

Under the influence of advancements in technology, heightened cultural turbulence, a revolution in media and a seismic recasting of business and commerce, design and the design industry is staring down the barrel of some monumental change.

What threats and opportunities do these changes represent - today, tomorrow and over the next 30 years?

What role can human creativity and thought play in a world surely destined to be dominated by artificial intelligence?

The first installment of its hugely popular Design Means Business event series, Design Shift will see four industry professionals working in the vanguard of design, strategy, media and technology, share their view on the future of the design industry.

With dedicated time for an in-depth Q and A session, this is a chance to join in a stimulating discussion about the impacts facing today’s design industry and how we can gear up for the shift that awaits us.

Wednesday 28th Feb
6.30pm – 8.30pm (Doors open 6pm)

NGV Ian Potter Centre, Fed Square

Members $30
Public $50
Students $15

Chirryl-Lee Ryan, Transdisciplinary Designer
Adrian Mills, Partner - Brand, Creative & Media, Deloitte Digital
Jemi White, Design Director, Common Code
Matthew Willcox, Head of Strategic Design, CHE Proximity

Hosted by Richie Meldrum, Head of Brand & Content, August


Adrian Mills, Partner - Brand, Creative & Media, Deloitte Digital

Adrian leads the new Brand Creative & Media business at Deloitte. The business is structured to supercharge Deloitte Digital’s existing capability while expanding brand & creative capabilities across the entire firm. Underpinned by Deloitte’s deep industry and technical knowledge, the new practice is designed deliver efficient, powerful and authentic engagements between consumers and the brands they love.

This combination offers a transformative perspective designed to help marketers reimagine their customers’ experience comprehensively and answer business’s need for a holistic connection between their brands and the consumer.

Prior to Deloitte Adrian was Managing Director of the highly decorated McCann Melbourne. During his career at the agency it won D&AD, Spikes, Campaign Brief and Award Agency of the Year, and tallied over 50 Cannes Lions


Chirryl-Lee Ryan, Transdisciplinary Design Practitioner, Mentor and Leader

Chirryl-Lee Ryan is a transdisciplinary design practitioner, mentor, and leader. In merging different design disciplines, Chirryl-Lee is able to produce radical design approaches with innovative and human-centered outcomes. This design approach ultimately helps to invent and create things that can change the world. Chirryl-Lee’s vision is that everyone can live better lives through design and her mission is to arm as many people as possible with the skills, tools, and confidence they need to dream big and shape the future.


Jemi White, Design Director, Common Code

Jemi White helps CEOs, CTOs and startup founders design digital products as Design Director and Product Designer at Common Code. Jemi has worked with large and small organisations like Mentorloop, Aussie Farmers Direct, Karista, MEERQAT, J Walter Thompson, GPY&R, Kraft, Ford, Mattel, Gecko's Adventures and Nintendo over his 14+ year career as a digital designer and developer


Matthew Willcox, Head of Strategic Design, CHE Proximity

Matthew heads up the Strategic Design team at CHE Proximity. With a background spanning innovation strategy, service design, research and urban planning, Matt excels at bringing diverse groups of people together to make sense of complex problems.


Hosted by

Richie Meldrum, Head of Brand & Content, August

Richie is a brand thinker, writer and content creator. He has helped deliver award-winning work spanning brand, digital and creative content for clients including KPMG, NAB, Aus Post, Fujitsu, Museums Victoria and the Design Institute of Australia.

A regular writer on design, media and culture, his words have been published by mUmBrella, Campaign Brief, Broadsheet, Desktop and more.

He presents, hosts, talks and teaches on a wide range of topics spanning the design and digital industries including appearances for General Assembly, RMIT, Design Institute of Australia, Billy Blue College of Design, Academy of Design and Tasmania's The Foundry.

Back to listing

February 28

$50 - Ticket
$30 - Member
$15 - Student