February / Blair Enns / Pricing Creativity - Melbourne

The fastest way to improve your firm's bottom line is to change the way you price, says Blair Enns of Win Without Pitching. The founder of the Canada-based sales training and coaching organization for creative professionals claims that the average design firm can improve its profit by 50% just by following a few simple rules that he spells out in his new book, Pricing Creativity: A Guide to Profit Beyond the Billable Hour. (Available in multiple formats from January 10th at pricingcreativity.com.)

Blair has set some big goals for this book. "I think Pricing Creativity can improve the profits of the world's independent creative firms by more than $100,000,000 a year."

Join Blair on his AGDA tour as he seeks to improve the financial fortunes of Australian design firms.

In this presentation you will learn:

  • The six rules of pricing creativity
  • Innovative methods for structuring your engagements and crafting your proposals
  • How to reconcile agile development with value-based pricing
  • New ways to think about retainers


About Blair
Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching organization for creative professionals. He is the author of The Win Without Pitching Manifesto and the brand new book Pricing Creativity: A Guide to Profit Beyond the Billable Hour, which is for sale only at pricingcreativity.com.

Melbourne:
Wednesday, 14th February, 6pm for 6.15pm start
Ian Potter Centre:
NGV Australia Federation Square
Melbourne

Tickets:
Members $35
Public $65

e: alyons@agda.com.au

A special thank you to our venue partner for their ongoing support.

National Gallery Of Victoria 976 607

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February 14
6:30PM

$65 - Ticket
$35 - Member