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We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond.
Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.
But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.
In this 2-hour class, you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages.
• Brand Audit
• Competitor Research
• Site Visits
• Data Analysis
• Stakeholder/Customer Interviews
Running a Strategy Workshop
• Aims and Objectives
• Set Up and Agenda
• Tools and Materials
• Exercises and Techniques
Writing a Brand Framework
• Aims and Objectives
• Content and Structure
• Framework Presentation
• Format and Documentation
Creating a Brand Identity
• Visual Identity Design
• Verbal Identity Development
• Concept Presentations
• Style Guides, Assets and Design Systems
• Brand Rollout and Launch
Richie was absolutely amazing. Very knowledgeable, engaging and thorough. I was blown away by how well he run the workshop particularly given the amount of content covered. He approached topics and ideas in a very relatable way, getting out of the typical definitions and buzzwords to describe branding. This was money very well spent, would attend more workshops with him in a flash!
‘It was a great session - super interesting and delivered really well. Definitely recommend it.
‘Great class! Great overview and all made sense. Content was really concise, and it filled in a few knowledge gaps!’
Richie was great, I learnt so much from his content and he answered questions in a detailed way - cannot fault anything.
Brand Thinker/ Writer/ Content Creator.
Hello, I am Richie.
I enjoy thinking strategically about brand and branding, creating concepts based on human insights and crafting experiences that change behaviours.
I have helped pitch, win, create and deliver award-winning work spanning brand, digital and creative content for clients including KPMG, NAB, Aus Post, Fujitsu, Museums Victoria, Christies International Real Estate and the Design Institute of Australia.
My first love was words.
Outside of work, I write on a wide range of topics spanning music, media, arts, culture and design for mUmBrella, Campaign Brief, The Vine, Broadsheet, Desktop, The List, Beat, Inpress Magazine and more. I am a passionate supporter of grass roots design and creativity.
In 2014, I started an event series called 'A Brief Night' for design students, grads and junior designers. We have staged 7 events, placing over 300 aspiring creatives in 22 professional design practices across the state. This included the annual spin-off event 'A Big Brief Night' which runs in association with AGDA, The Design Kids and Melbourne International Design Week.
I talk a lot.
I am regular guest speaker on a wide range of topics spanning the design and digital industries including appearances and presentations for General Assembly, RMIT, AGDA, Design Institute of Australia, Billy Blue College of Design, Academy of Design, Tractor Design School and Tasmania's The Foundry.
I am an instructor at General Assembly, where I run two imaginatively titled regular workshop classes - 'How to Make Great Websites' and 'How to get a Job in the Design Industry' as well as hosting monthly panel event 'Inside the Minds of Brilliant Designers'
Saturday 31 August
Sparkke at The Whitmore
How to run a damn good brand project.
How to run a damn good website project.
Light buffet lunch included (12-1pm)
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