October / Life on the Inside 2.0

Join us at the Art Gallery of New South Wales as three exceptional creative leads talk about their work, their teams and the philosophy of inhouse design.

We know that inhouse is changing; in the past inhouse creative teams were the invisible face of the design industry but the proliferation of award-winning inhouse creative teams is shifting the perception of what it means to work inhouse. As companies begin to realise the value design brings to their whole organisation, inhouse design teams are becoming increasingly more visible, viable and exciting. Inhouse design is the seat at the table designers have been talking about for so many years.

Moderated by Steve Howlett, Head of Creative Design at City of Sydney, gain insight from three of Sydney’s leading creatives who are heading up design teams across publishing, corporate and retail environments as they explore the challenges, benefits and intricacies of working client-side.

Mark Campbell Head of Design, HarperCollins
Madeleine Frick Service Designer, Commonwealth Bank
Ed Hall Head of Creative, Bailey Nelson


Mark Campbell 976 607

Mark Campbell
Mark is the Head of Design at HarperCollins ANZ and former President of the Australian Book Designers Association. Over the past decade he has worked in design and project management across theatre, film, television, events, advertising and animation, and been a guest speaker/panellist for UTS, RMIT, ASA, Melbourne Writer’s Festival and the Emerging Writer’s Festival. Previous roles include Business Development Manager for Dumbo Feather magazine, and Design Manager for Hardie Grant Books.


Madeleine Frick 976 607

Madeleine Frick
Following ten years of working for numerous design and brand agencies in Sydney, with a stint in Stockholm Sweden along the way, Madeleine made the switch client side in April 2018, changing career paths in the process. She took a leap of faith, following her heart to create services and products that will positively impact people and communities.

Today she’s part of a team that is curious, creative and driven by empathy. Since joining Commonwealth Bank’s Behavioural Economics and Human Centred Design team, she’s had the opportunity to envision and craft experiences from service design to digital product creation. Being in-house at a large corporation with a large customer base means there’s a world of opportunity to uncover user needs, develop deep insights, identify design opportunities and create meaningful service experiences.


Ed Hall 976 607

Ed Hall
Ed is a British-born creative with a passion for ideas-led design. After gaining experience at well-established design agencies in the UK, Ed joined LOVE Creative as designer and art director where he developed a breadth of work for Sony PlayStation, Johnnie Walker, Baileys and Umbro. 3 years later, Ed relocated to Sydney to pursue a passion for branding. He joined Interbrand in 2013 and developed new brands for Sydney precincts Darling Harbour and The Rocks, as well as redeveloping Telstra's brand in 2014. His clients also included Opera Australia, The Australian Design Centre and Bailey Nelson.

Joining FutureBrand in 2015, Ed developed large scale property brands for Lendlease and 151 Property, as well as branding for the cultural centre 4A. As a freelance creative, Ed has collaborated with studios including Sydney Opera House, Landor and For The People where he helped develop brands for Ball & Doggett and West Coast Tasmania.

In June 2018, Ed revisited one of his previous clients; Bailey Nelson, where he led a brand refresh and update. Taking the role of Head of Creative, he aims to help the expansion of the brand into new markets.



Wednesday 23 October

Art Gallery Rd,
Sydney NSW 2000

Members $25
Public $50
Students $30

Design by Kevin Teh

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October 23

$50 - Ticket
$25 - Member
$30 - Student