June / ECHOS / Business Design Experience - Sydney

the Intra & Entrepreneur’s Dream Combo

did you know?

Learning Business Design is only possible when you have basic Design Thinking knowledge. Echos offers promotional fees for participants who sign up to the Design Thinking Experience course combined with any other of our courses, including Business Design Experience. Find out more.


The Business Design program is based on a customer-oriented approach that enables the process of business development through experimentation. This program empowers participants to think creatively and to challenge the status quo of business, identifying existing opportunities.

During the course, participants will be challenged to develop a business design project considering a real market problem, allowing them to learn the theory and the tools through a hands-on approach.

When combined with traditional corporate strategies, the business design program becomes a powerful mindset for the development of businesses.


empathy​, ​collaboration​ and ​experimentation


who is this course for

  • For entrepreneurs and company owners that desire to build innovative businesses
  • For executives and professionals that aim to develop innovation processes to create new business opportunities
  • For startup accelerators and incubators that seek to train their entrepreneurs
  • For organisations that are looking for a new approach to innovation and entrepreneurship


why is this course different?

Business Design Experience teaches participants in an iterative way, how to flow through the business development stages, from conception to launch.

This course is based on the principle that each part of a business is a hypothesis that can be prototyped and enhanced after testing, therefore allowing the evolution of the business to take place interactively, from its initial concept to its launching.

It is an emergent discipline that requires the combination of mindsets, methods, and abilities that will enable your ideas to develop into a systematic business.


participant's journey

One of Echos' core beliefs is that the best way to learn is by doing - the technique we call 'learn by doing'. BDx is a hands-on, intense 3-day program in which participants will de challenged to develop a business project based on a real life business challenge.

What our previous participants told us:

  • They felt motivated to experience original forms to generate value
  • They felt able to identify hidden opportunities in the market
  • They felt confident to apply an iterative process to build innovation
  • They felt empowered to build a new business model based on experimentation



Our facilitators are innovation experts who are committed to showing the ropes to participants and sharing tactics to implement design thinking in any situation.

Juliana Proserpio
Juliana Proserpio Echos Co-founder & Global Design Director

Ricardo Ruffo
Ricardo Ruffo Echos Co-founder & Global Managing Director




Level 7, 11-31 York Street
Sydney, 2000, NSW

20 - 21 June
9:00 am to 5:30 pm



AGDA Member Disocunt

AGDA Members are eligble for a 30% discount. Visit the Member Benefits section to access the Member Discount Code.

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June 20

$1200 - Ticket
$840 - Member