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Good strategy is all about simplicity.
In the session Pieter-Paul will talk about how many strategies tend to unnecessarily complicated. How do we recognise these strategies? And more importantly how can we create simple and powerful strategies?
We’ll look at ideas from inside and outside of marketing, and explore the art of brief writing. Even the Pope might be involved…
Pieter-Paul von Weiler
Strategist, leader and change maker.
Dutch born, London trained, Melbourne based.
Frank, astute, inexhaustible, bold.
After stints in Europe, Pieter-Paul is now head of strategy at AJF Partnership (GrowthOps). Bringing a unique combination of strategic, creative, and business thinking to marketing, Pieter-Paul is one of the most recognised strategists in the region. He has won numerous strategy and effectiveness awards including 2 Grand Effies - get a glimpse at his work here.
Pieter-Paul has chaired the IPA Strategic Planning Course twice and has done guest lectures for the Communications Council and the Miami Ad School.
Thursday, 15th November
6.30pm (meet at Joe’s Bar from 5.30pm)
69 Canberra Avenue
Kingston, ACT 2604