March / How to Run a Damn Good Brand Project — Canberra

We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond.

Whether you’re doing it for yourself, your work, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.

But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.

In this 2.5-hour class, you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages.

Conducting Discovery
• Brand Audit
• Competitor Research
• Site Visits
• Data Analysis
• Stakeholder/Customer Interviews
• Benchmarking

Running a Strategy Workshop
• Aims and Objectives
• Set Up and Agenda
• Facilitation
• Tools and Materials
• Exercises and Techniques

Writing a Brand Framework
• Aims and Objectives
• Content and Structure
• Framework Presentation
• Format and Documentation

Creating a Brand Identity
• Visual Identity Design
• Verbal Identity Development
• Concept Presentations
• Style Guides, Assets and Design Systems
• Brand Rollout and Launch

Audiences and Testimonials

Perfect for:
• Designers
• Brand Strategists
• Brand Copywriters
• Marketers
• Comms Team Members
• Brand Managers
• Social Media Managers
• Business Owners/Operators

‘Richie was absolutely amazing. Very knowledgeable, engaging and thorough. I was blown away by how well he run the workshop particularly given the amount of content covered. He approached topics and ideas in a very relatable way, getting out of the typical definitions and buzzwords to describe branding. This was money very well spent, would attend more workshops with him in a flash! ‘

‘It was a great session - super interesting and delivered really well. Definitely recommend it.’

‘Great class! Great overview and all made sense. Content was really concise, and it filled in a few knowledge gaps!’

‘Richie was great, I learnt so much from his content and he answered questions in a detailed way - cannot fault anything.


Thursday, 5th March
10am to 12.30pm

The Seminar Rooms
Ann Harding Centre (Building 24)
University of Canberra
11 Kirinari St, Bruce ACT 2617

Directions: Take Barry Drive from city centre, turn right onto Hayden Drive, and first left after College St, into the University. Left off the roundabout (that can be seen on the map attached) and park directly opposite building 22

University Of Canberra 976 607 Media Super 02 976 607

Tickets single session:

Members $45

Public $65

Students $45

20% Discount for people purchasing and attending both workshops

Members $70

Public $100

Students $70


Richie Meldrum

Writer & Strategist / Creative Strategy Director at Interchange - a culture and behaviour change consultancy.

Hello, I am Richie.

I started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist.

I’ve worked in brand and digital agencies in the UK and Australia for over 12 years, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things I can’t.

Over the years, I’ve learnt how to use my love of research, writing and human behaviour to influence the outcome of hundreds of projects spanning brand, digital and creative content - from cultural institutions to global corporations, Italian-made women’s shoes to Vietnamese noodle delivery apps.

I’m passionate about sharing what I know/don’t with others through teaching, speaking and getting involved whenever I can.

I love juice, outdoor swimming pools and battle rap, and am partly responsible for the success of Russell Brand.

Richie talks to Onprocess about Brand Strategy

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March 5

$65 - Ticket
$45 - Member
$45 - Student