Jury

Portrait of Craig Black

Craig Black

Founder / Craig Black Design, Scotland

Portrait of Mark Braddock

Mark Braddock

Co-Founder / Block, Perth

Portrait of Marco Cicchianni

Marco Cicchianni

Creative Director / Cul-De-Sac, Adelaide

Portrait of Erica Ford

Erica Ford

Executive Producer / Buck, Sydney

Portrait of Matthew McKenzie

Matthew McKenzie

Creative Director / Seesaw, Melbourne

Portrait of Dr Mathan Ratinam

Dr Mathan Ratinam

Melbourne

Portrait of David Stocker

David Stocker

Managing Director / Simple Integrated Marketing, Adelaide

Portrait of Adele Tarnawski

Adele Tarnawski

Houston, Sydney

Portrait of Alex Toohey

Alex Toohey

Creative Director / Houston Group, Sydney

Jurors are chosen by peers as a member of the design community who is highly-experienced and capable of professionally assessing design work. Work is assessed in accordance with individual standards of excellence and creativity. We ask jurors to come with an open mind and prepared to engage in respectful and invigorating debate.

Confidential Scores

Jurors are required to assess each category through an individual scoring process. After the Scoring Round of this process the AGDA Team encourages the jury to share opinions and discuss entries. However, the actual scores must not be disclosed to the other jurors at any stage.

Scoring

The three main criteria for assessment of entries are referred to as the ‘three C’s’ and are as follows:

  • Creativity: the innovative expression of an idea.
  • Craft: the execution of the concept.
  • Communication: the relevance to the intended audience.

During the Scoring Round jurors score every entry out of 100. The scores are then averaged for each entry. The AGDA Team use the ‘Olympic method’ for calculating scores, where the lowest and highest scores are excluded from the average. During the Discussion Round jurors are given the opportunity to discuss the work and adjust their scores at their will.

Anomaly Scores

An anomaly score is one that is seen to significantly deviate from the average. Jurors are given the opportunity to review any anomaly scores.

Anonymity

All entries are presented anonymously to the jury, all references to the designers, studios and collaborators are hidden during the assessment period. Jurors are asked to refrain from discussion or comment on a particular studio or client. We encourage jurors to be mindful of any conscious or unconscious biases.

Confidentiality

At all times—including after scoring has been completed (i.e. during award presentations)—the specific scores
of each juror are to be kept confidential and are not to be disclosed to other jurors or third parties. Any discussion between jurors in relation to entries is to be kept confined to the jury and awards coordinators. Disclosure of comments, opinions, and scores to entrants and any other third-parties is strictly not allowed.