This is a seriously strong brand concept. You’ve understood that a brand isn’t just a logo and have created a suite of collateral that is immediately recognisable as the same brand/product through your clever use of shape, colour and repetition. The concept of people having their own ‘tint’ gives the consumer a sense of ownership, involvement and brand loyalty, and you’ve managed to make the nutrition information an attractive feature that works with the rest of the design – no mean feat! The way you’ve presented the work is also spot on. The choice of background colours further strengthens the brand presence, and the cut orange next to the waterbottle is a really nice touch and demonstrates how the pattern on the packaging relates to the citrus flavour. I’d buy this product purely for the packaging, whether the mints themselves were any good or not! A job very well done.
- Dash O'Brien-Georgeson