- Print / Posters
- Studio / Designer
- Andrew Ashton Design
Invading empty spaces to display posters to (mostly) empty Melbourne city streets feels like the sort of harmless joyful cheer that 2020 desperately and absolutely needed. Tangled forms in black and white play in the space and graphic language of commercial poster design but lands somewhere closer to art. And why not? The blurred lines between art and design in a messy complicated year makes this graphic response to odd times feel incredibly appropriate. A reminder put there for the city to enjoy that creativity can frame a particular time and a place and mark it for later. This is kind, beautiful work.
This work is bold and direct, but it also has a very spontaneous energy. The immediacy of the moment was captured in the illustration style which served to reinforce how responsive creative industries can be. The first lockdown was a chaotic time that left most businesses scrambling, so to think quickly and offer a creative gesture to the street under such circumstances deserves to be recognised.