Taylor & Smith x Dier Makr Cocktail Collaboration Packaging

Distinction

Category
Packaging / Alcoholic Beverage - Boutique
Studio / Designer
Megan Perkins
Portrait of David Macdonald
This was an entry I kept coming back to with my appreciation of the product growing each time. Quite striking in their simplicity each of the cocktails achieve a feeling of playfulness and fun that reflects the nature of the product without losing the premium character of the brand. A really great example of packaging and typography that pulls off this difficult to achieve feat. With the cocktails being easily visually differentiated from the original spirits bottles the brand still seamlessly flows across all products and creates a cohesive and visually stunning set of work. David Macdonald, Juror
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork
Taylor & Smith x Dier Makr Cocktail Collaboration Packaging award entry artwork

Credits

Designer
Megan Perkins
Creative Director
Megan Perkins
Other
Packaging Design, Art Direction & Strategy: Megan Perkins
Photography: Jesse Hunniford
Ice: Antarctic Ice
Cocktail recipes developed by: Dier Makr
Font: Maison Neue by Milieu Grotesque