déjà

Pinnacle

Category
Packaging / Food & Beverage
Studio / Designer
Milk
Portrait of Nathan Adams
The packaging for Déjà pet food struck me with just how much impact and personality has been given with just a handful of exceptionally well crafted elements. Eco considerations necessitate a limited colour palette, and this has been made a bold virtue. The ultra-condensed custom type is designer catnip, but it never comes across as too slick when paired with the beautifully expressive dog and cat illustrations climbing all over as if it was a new space for them to explore. The entire approach is tight, playful, like nothing else on the shelf and yet completely appropriate, and elevates a product category normally filled with bland cliche. Nathan Adams, Juror
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork

Credits

Designer
Anthony Hos, Eden Harris
Creative Director
Sarah Melrose
Art Director
Anthony Hos
Typographer
Anthony Hos
Finished Artist
Gemma Scott, Dean Kriletich
Writer
Kate Phillips
Photographer
Drew Robertson, Yuki Sato
Illustrator
Natasha Vermeulen
Other
Ben Reid, Adeline Chua, Tom Crampin.