Till Death

Distinction

Category
Identity / Branding - Small Business
Studio / Designer
Joseph Dennis
Portrait of Mick Thorp
We had three main criteria to judge by: Creativity. Craft. Communication. I’d like to add a fourth – Chuckle – as this gem made me smile! This entry demonstrates how wit, irreverence and a great name to boot collectively help differentiate in such a competitive marketplace. ‘Real’, romantic, intimate and celebratory imagery let us in to those special moments before and well after a few champagnes! Add an eclectic type palette with tongue in cheek copy, we end up with the perfect marriage of brand elements! If I were to add a fifth criteria – ‘Wish I’d done it’, then really, it’s a no brainer! Mick Thorp, Juror
Till Death award entry artwork
Till Death award entry artwork
Till Death award entry artwork
Till Death award entry artwork
Till Death award entry artwork
Till Death award entry artwork
Till Death award entry artwork

Credits

Designer
Joseph Dennis
Creative Director
Joseph Dennis
Typographer
Joseph Dennis
Writer
Joseph Dennis
Photographer
Mel Branson
Other
Cameron Murray, Web Designer/Developer