déjà

This is one of those great pieces of work that makes you wonder why it’s taken so long for someone to break the category mould in the way déjà has. déjà is a playful identity that works to communicate both its zero nasties pet food offering, and its zero waste packaging. Reusable and compostable, this is an innovative product, matched with a considered identity, well executed packaging, and a captivating tone of voice. Michaela Webb, Juror