déjà

Distinction

Category
Design for Good / Environmental Responsibility
Studio / Designer
Milk
Portrait of Michaela Webb
This is one of those great pieces of work that makes you wonder why it’s taken so long for someone to break the category mould in the way déjà has. déjà is a playful identity that works to communicate both its zero nasties pet food offering, and its zero waste packaging. Reusable and compostable, this is an innovative product, matched with a considered identity, well executed packaging, and a captivating tone of voice. Michaela Webb, Juror
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork
déjà award entry artwork

Credits

Designer
Anthony Hos, Eden Harris
Creative Director
Sarah Melrose
Art Director
Anthony Hos
Typographer
Anthony Hos
Finished Artist
Gemma Scott, Dean Kriletich
Writer
Kate Phillips
Photographer
Drew Robertson, Yuki Sato
Illustrator
Natasha Vermeulen
Other
Ben Reid, Adeline Chua, Tom Crampin.