1 Identity
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A Corporate Identity - Logos & Trademarks
Single logos or families of logos. Could be static or in-motion. Please include only logo images, not application of logos.
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B Branding - Small Business
An entire brand identity for a small (1-50 staff) business or organisation, expressed through a number of platforms.
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C Branding - Large Business
An entire brand identity for a large (50+ staff) business or organisation expressed through a number of platforms.
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D Brand Expression
Physical examples of brand expression – catalogues, collateral, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise.
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E Brand Experience
Indoor & outdoor branded experiences including retail systems, events etc
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F Identity Manuals
Corporate Identity manuals, guidelines documents and brand handbooks
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G Self promotion
Any type of media designed by agencies or individuals to promote themselves
2 Print
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A Posters
Both single and double-sided posters, promoting a product or service promoting the arts, non-commercial, social or political.
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B Campaigns
Communication campaigns promoting a product or service, promoting the arts, non-commercial, social or political.
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C Catalogues & Brochures
Catalogues, brochures, manuals, instruction booklets.
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D Calendars
Both printed and digital calendars.
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E Direct mail
Direct mail campaigns or single pieces.
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F Stamps & Currency
Postage stamps and currency related design.
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G Point of Sale
Demonstrating impactful, engaging and playful POS. To include in store merchandising, product display, POS graphic materials, brand collateral, window displays.
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H Clothing & Apparel
Any type of design for clothing: uniforms, t-shirts, aprons, hats, footwear, etc
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I Miscellaneous
Anything that doesn’t fit into any other category: tickets, menus, shopping bags, greeting cards, announcements, invitations, etc.
3 Publications
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A Magazines - Front Cover
Front covers of magazines and newspapers.
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B Entire Magazines
Independent publications, entertainment weeklies, in-flight and membership magazines, etc.
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C Entire Newspapers
Full newspaper design including masthead, cover, feature spreads etc.
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D Magazines & Newspapers - Supplements
Separate publications inserted into a magazine or newspaper as supplements of the main publication.
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E Digital Magazines & Newspapers
Online, mobile, or e-reader magazines and newspapers that have no printed version.
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F Annual Reports
Both printed and digital annual reports or prospectuses.
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G Books - Front cover
Cover designs of books and publications.
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H Books - Entire book
Design of entire book, including cover and text pages.
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I E-Books
Digital interactive books, apps, e-reader, EPUBs etc.
4 Packaging
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A Food & Beverage
All types of food packaging for food and non-alcoholic beverages, including coffee, tea and other self- brewed drinks, pet food Own Label and Private Label brands, Core FMCG, Premium Brand or various other product categories.
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B Alcoholic Beverage - Boutique
Including beer, wine, spirits and other alcoholic beverages.
Production run under 2,000 dozen. -
C Alcoholic Beverage - Commercial
Including beer, wine, spirits and other alcoholic beverages.
Production run over 2,000 dozen -
D Entertainment
CD’s, record sleeves, DVD, video games, televisions, game consoles, etc.
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E Recreation: sports, toys or games
Physical toys, sports equipment, board games, cards, or any other type of game or sporting product.
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F Software/office
CD’s, installable programs, office supplies, office hardware etc.
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G Fashion/apparel/wearable
Packaging and tags of wearable products.
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H Cosmetics/perfume
Beauty items, skincare, fragrance, lotions, bath etc.
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I 3D Structural Design
Innovative design and creation of containers. How the product is enhanced by the shape, feel and functionality of the container.
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J Special Editions & Promotional Packaging
To include special and promotional packaging, which has run for a limited period of time or has been restricted to a short run.
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K Health & Medical
Sunscreen, health supplements, medicine and other miscellaneous medical items
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L Miscellaneous
Whatever
5 Digital
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A Websites
Design of websites and microsites.
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B Apps
Branded or promotional apps including games, tools etc.
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C Digital & Mobile
Design for websites, apps, mobile and other digital platforms.
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D Digital Installations
Video installations or projections that create immersive environments. May or may not be interactive.
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E UX, Interface & Navigation for Websites & Digital Design
Design of the user experience, interface or navigation for a site or other digital work such as websites, apps, installations etc.
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F Kiosk, Installation or projection
Design of kiosk systems and displays and other interpretive digital installations or projections.
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G Technological Innovation
Design solutions that push the boundaries of technology.
6 Motion
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A Commercial & Advertising
Motion design with a commercial purpose or for branded content - products, services, campaigns (TV or online). -
B Idents & Promos
Motion design for TV channels and programs (inc. streaming), network promos/stings (TV or streaming service), junctions. -
C Motion Branding
Motion systems for brands. Systems and designs that set up how a brand moves and feels across applications online and offline. Includes network (TV/streaming) branding packages, but not particular idents.
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D Title Sequence
Title sequences for films, television, streaming, and events/conferences.
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E Live / Experiential
Offline moving image work, intended to be experienced in person. Includes Concert graphics and animations, Projection/Experiential motion graphics (building projections, installations, projection mapping), VR
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F UI/UX
Motion design in the context of a user. Interfaces for games, websites, and apps, animated wayfinding and signage.
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G Animation Craft
The quality and craft of 2D/3D motion and animation.
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H Education and Infographics
Visual Essays & Explanatory Design
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I Sound Design
Digital design where the music or sound design bring the creative idea to life such as websites, digital publications, apps, digital installations.
7 Spatial
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A Wayfinding/signage & Environmental Graphics
Signage, wayfinding, interpretive and information graphics for exhibitions, hospitals, offices, schools, public spaces, etc.
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B Exhibition Design
Design of permanent or temporary exhibitions.
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C Temporary Installations
Could be branded or informative. Trade show booths & rooms. May or may not be interactive. Can be stand-alone or part of an exhibition. Can also be a fully immersive environment.
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D Permanent Installations
Can be branded or informative. May or may not be interactive. Can be stand-alone or part of an exhibition. Can also be a fully immersive environment.
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E Environmental Design
Design of brand inspired interiors and public spaces (neither exhibitions nor installations). Shops, restaurants, airport lounges, school auditoriums etc.
8 Design Crafts
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A Illustration for Design
Pieces of design where illustration and/or image making brings the creative idea to life, such as publications (in print or digital), packaging, environmental graphics, leaflets, posters etc.
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B Photography for Design
Pieces of design where photography brings the creative idea to life, such as publications (in print or digital), packaging, environmental graphics, printed materials, on screen communications etc.
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C Writing for Design
Long or short copy that is integral to a piece of design, and helps bring the creative idea to life, such as on environmental graphics, leaflets, posters, environmental, packaging, websites, apps, digital installations.
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D Typography for Design
Pieces of design where typography brings the creative idea to life, such as publications (in print or digital), packaging, environmental graphics, printed materials, on screen communication etc.
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E Typefaces
Original or customised typefaces designed as a full alphabet with punctuation glyphs. Display, text or experimental.
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F 3D/Sculpture
Pieces of design where the dimensional form or sculpture brings the creative idea to life, such as product design, packaging, environmental graphics, bespoke food products, fashion/jewellery etc.
9 Design for Good
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A Health & Wellbeing
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B Social & Community
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C Environmental Responsibility
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D Miscellaneous
10 Design Effectiveness
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A Brand Strategy & Communication
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B Marketing Campaigns
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C Property Sales & Development
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D Packaging & FMCG
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E Miscellaneous
11 Student Identity
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A Logo, Trademark, Symbol
Single logos or families of logos, static or in-motion. Please include only logo images, not application of logos.
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B Range / Series
An entire brand identity for a small business organisation expressed through a number of platforms.
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C Self Promotion
Any type of media designed by agencies to promote themselves.
12 Student Print
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A Annual Reports, Booklets, Brochures
Printed annual reports, catalogues, brochures, manuals and instruction booklets.
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B Book / Magazine / Zine Design
Design of entire book, independent publications, entertainment weeklies, in-flight and membership magazines or similar, including cover and text pages.
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C Posters
Both single and double-sided posters, promoting a product or service promoting the arts, non-commercial, social or political.
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D Miscellaneous
Graphic design that does not fit into the previous categories.
13 Student Packaging
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A Drinks & Alcoholic Beverage Packaging
Alcoholic and non-alcoholic beverages.
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B Food Packaging
All types of food packaging for food and pet food Own Label and Private Label brands, Core FMCG, Premium Brand or various other product categories.
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C All other Packaging
Packaging designs that do not fit into the previous categories.
14 Student Craft
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A Typography
Pieces of design where typography brings the creative idea to life, such as publications (in print or digital), packaging, environmental graphics, printed materials, on screen communication etc.
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B Illustration
Pieces of design where illustration brings the creative idea to life, such as publications (in print or digital), packaging, environmental graphics, leaflets, posters etc.
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C Photography
Pieces of design where photography brings the creative idea to life, such as publications (in print or digital), packaging, environmental graphics, printed materials, on screen communications etc.
15 Student Digital
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A Websites
Design of websites, microsites, apps, mobile and other digital platforms.
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B Animation, Moving Image
Graphic design for moving image work such as websites, digital publications, apps, digital installations, concert graphics, presentations, animated signage etc.
16 Emerging Designer of the Year
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1 Emerging Designer of the Year