Dimple Contacts

The Dimple packaging and branding system creates a sense of fun and playfulness in the medical space, which is normally represented with cold, direct, and sterile branding and messaging. A structure was created for 60 power numbers with an entire suite of a coloured circles to represent each number. The circles are a gorgeous brand system in their own right, with great use of bold colours and simple shapes. They empower the user by giving a sense of ownership once you’e identified your particular circular designs, making them easily recognisable going forward. The writing also speaks directly to the user, creating a warm personal feel between the product and the user. Dimple is a truly beautiful, thoughtful piece of design, created with the user in mind. AGDA Design Awards Volunteers, Juror