Dimple Contacts

This is one of those great pieces of work that makes you wonder why it’s taken so long for someone to break the category mold in the way Dimple has. It’s an identity that has so much more depth beyond its well-considered looks, because where it really shines is in how it goes further to consider the end-to-end user experience in a way that feels simultaneously eye-catching and thoughtful. Not only have they solved a core pain-point with their approach to the product packaging, but they’ve also somehow managed to retain the trust of a clinical product in a way that's fun enough to show off on the bathroom bench. Mel Baillache, Juror