Apple Computer design team win award (again)
 


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Apple Computer design team win award (again)
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Great interview in the Financial Times (UK) with Jonathon Ives of Apple Computer, creator of the iMac, G4 Powerbook, iPod and other lust-worthy objects. Apple Computer's design team, led by Jonathon Ives has just won it's fourth consecutive Gold D&AD (Design & Art Direction) Award for the iPod.

http://news.ft.com/servlet/ContentServer?pagename=FT.com/StoryFT/FullStory&c=StoryFT&cid=1023676005710&p=1012571727242

Excerpt: Why is the team small? "Well, it's very difficult to find good people. Also we have a pre-verbal way of communicating which works best in small team. At their inception, ideas are invariably fragile and it's easy to miss them. Small groups of people are more sensitive to spotting these good ideas. With hindsight, a great idea seems obvious, but it's not always easy to spot in the process."


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