20.10.17 / Word—Form / Apathy

Exploring the workings of the creative mind through the guise of a single word.


Apathy is so rarely discussed, yet is such a common emotion that creatives of all types are forever grappling with. The newest edition of Word—Form asks three very different creatives to discuss Apathy. Read their words here.

"In those moments it felt I had such a weight on my shoulders that I would have given almost anything to be rid of it."
Kate Pullen

"Two kids who came from nothing and with not much to lose decided, over a pie and a beer at the pub, to start a business."
Anita McArthur

"You are scared that you are poor in spirit and don’t love things enough."
Andy Murray

Read these words

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