06.09.17 / Strategy Masterclass / Pre-Orders Are Open

THE CREATIVE LEADER'S GUIDE TO STRATEGY

STRATEGY MASTERCLASS GET STARTED

Pre-orders are open

The course will launch on October 6 and you can pre-order it at a reduced price during September. I'm currently implementing much of the feedback I received from the first iteration of the course. New videos, new resources and a new, more concise course for those of you who are starting out in strategy.



The Strategy Starter
The perfect way to get started in learning about good strategy and building your career towards Creative Leadership.
Pre-order Price $119

Video Modules
— Reset your thinking
— What is strategy?
— Strategy in a creative agency
— Becoming a Strategist

Bonus assets and pricing
— The Strategy Glossary
— The Global Strategists Q&A eBook
— The Further Learning eBook
— Pre-order price: $119USD
— Launch price: $189USD
— Single User License
— Unlimited access
— Upgrade anytime

Pre-order now



Foundation
The Foundation course has helped young and emerging Designers, Strategists, Art Directors and Creative Directors learn a methodical and robust approach to strategy development. Simple, concise, a method that can be effectivley applied to a range of domains — from digital strategy, brand and communications strategy through to user experience design, business strategy and advertising arenas.
Pre-order Price $399

Video Modules
— Reset your thinking
— What is strategy?
— Strategy in a creative agency
— A method for strategy
— Empathy & the strategy problem
— Insight: The guiding policy
— Strategy in action
— Strategy development roadmap
— Case studies
— Becoming a Strategist
— Brand strategy (new)
— Strategy tools (new)

Bonus assets and pricing
— The Masterclass Course Guide
— The Strategy Glossary
— The Further Learning eBook
— Pre-order price: $399USD
— Launch price: $599USD
— Single User License
— Unlimited access
— Upgrade to Pro or Studio anytime

Pre-order now



Strategy Pro
This version of the course includes everything in Foundation as well as bonus assets and coaching calls for the person who is interested in a career as a Creative Leader or Strategist. This course has helped people go from Designer to Senior Brand Leaders; empowering them with insights from interviews with more than 30 global Strategists, 1:1 coaching calls and a slew of other assets.
Pre-order Price $699

Video Modules
— Reset your thinking
— What is strategy?
— Strategy in a creative agency
— A method for strategy
— Empathy & the strategy problem
— Insight: The guiding policy
— Strategy in action
— Strategy development roadmap
— Case studies
— Becoming a Strategist
— Brand strategy (new)
— Strategy tools (new)

Bonus assets and pricing
— The Masterclass Course Guide
— The Strategy Glossary
— The Global Strategists Q&A eBook
— The Further Learning eBook
— The Strategy Keynote Template
— The Strategy Roadmap & Plan
— 2 x 1:1 Skype Coaching Calls
— Pre-order price: $699USD
— Launch price: $899USD
— Single User License
— Unlimited access
— Upgrade to Studio anytime

Pre-order now



Studio
Creative agencies around the world have purchased the Studio version of the course to train their staff, learn and compare approaches to good strategy development. With three (3) user licenses to the Foundation course, this is a great way to have a team of people in a business go through the course together.
Pre-order Price $999

Video Modules
— Reset your thinking
— What is strategy?
— Strategy in a creative agency
— A method for strategy
— Empathy & the strategy problem
— Insight: The guiding policy
— Strategy in action
— Strategy development roadmap
— Case studies
— Becoming a Strategist
— Brand strategy (new)
— Strategy tools (new)

Bonus assets and pricing
— The Masterclass Course Guide
— The Strategy Glossary
— The Further Learning eBook
— Pre-order price: $999USD
— Launch price: $1299USD
— Three User Licenses
— Unlimited access

Pre-order now



Please note: All prices are in US Dollars. If after 3 days you feel this course isn't for you, I will refund your money no questions asked. All you have to do is email me and I will refund your order. All material is protected by Creative Commons.



In a nutshell, how does it work and how will it help me?

How does it work?
Create your account, and you'll be able to log in to the course immediatley — from there you'll be able to begin and each subsequent module will become available every day for the next ten days. You can start watching the videos, reading the course guide and jumping into the references immediatley, or you can take your time — you'll have unllimited access to the course and all future updates. The course steps you through the mindset of a strategic thinker, the difference between good and bad strategy, how to spot it and a clear framework for you to use to develop your own strategy. We'll work through the method I use and I'll talk you through each step. There are lessons, tools and templates available for you. Each module also includes recommended reading/viewing and other resources.

How will it help me?
By doing this course and immersing yourself in the references, tools and bonus assets, you'll learn:

  • A problem solving framework to better understand and diagnose strategy problems
  • How human-centred design tools can be used in strategy problem solving
  • How a simple development method can be used across digital, advertising and brand development
  • Empower you to take a position of authority when it comes to strategic problem solving
  • Improve your presentation skills by providing a framework on how to present ideas
  • Teach you to be a more empathic problem solver by focusing on human problems
  • A method to measure the performance of your projects
  • The ability to increase the value of your offering
  • Level up and charge more for your services
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AGDA