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Sydney based printer Digitalpress has unveiled its 350 page cookbook, Dish with all of the profits going towards the Starlight Children’s Foundation.
Theo Pettaras, owner of Digitalpress teamed up with local designer Kelly Shield and got 44 chefs from prominent Australian restaurants to put in their childhood stories of food memories and a signature dish.
“We coordinated chefs from some highly regarded restaurants such as Longrain, The Apollo and Otto Restaurant. When 16 chefs became 44 we had to stop taking submissions, no doubt there is a second print run in the pipeline.”
Theo says the company printed initially 500 and has presold already half of them, “It looks like we will sell out of the first run. It has taken nine months to produce this and it all came down to one little launch. The amazing thing about this is the fact done it off our own back, I literally did the printing job by myself on the weekend”
“We want to make a difference through print, there was nothing to personally gain, our motivation was to give something back to the community in need. It is a mantra Digitalpress have always practiced. I have been involved in a charity band and have raised over $30,000 for different charities, we have always been involved with the Sydney Children’s Hospital”
“It is important when running a business to have a social responsibility, yes we are here to make money, maintaining a reasonable lifestyle and taking care of your employees, but we must look after our community at the same time."
The launch event was held two weeks ago at the Sydney Children’s Hospital bringing four chefs with him from the cookbook to make food with the children. Broadcaster Channel 7 also documented the event.
“Starlight has a room there and the kids can go there to play and amuse themselves. We had 4 chefs arrive and they were able to do cooking demonstrations and the kids interacted with the chef. The thing about it all was I walked away feeling so humble. When you see those kids walking around with no hair or with drips and tubes on them; to see the smiles on their faces, it puts a lot of things in perspective. I learned a lot from that and to be positive when things are down, these kids are incredible.”
Theo says he has a few people to thank, “Nathan Doggett from KW Doggett (now Ball & Doggett) donated the paper with no extra cost. Rod and Ian at the Bindery in Melbourne beautifully bound the book and did it at cost. We just have to be incredible appreciative that they have done that. Goldcraft as well did the foiling of the slip cases at cost. Wengers Cutting Formes die cut the slip covers at cost, as well as Horizon Graphics for the raised spot UV finish to the covers. I am really grateful that these people have been able to support us with this cause.”
The Dish cookbook is $75 and the limited edition version is $100 and can be purchased from http://dishcookbook.com/
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