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by Rita Siow
Call for Entries will be sent to AGDA members in May
For all queries email Rita Siow directly on: gm@agda.com.au
Established in Melbourne in 1992, the AGDA National Awards is recognised as the design industry's premier event, having enjoyed highly successful programming in Sydney (1994), Canberra (1996), Adelaide (1998), Brisbane (2000). This year, it is coming home to Melbourne's design heartland and promises to be a spectacular gala presentation evening on Saturday 9th November 2002 at the newly refurbished Sidney Myer Music Bowl.
Wow!
The Sixth AGDA National Awards campaign was launched at a stylish cocktail party for invited sponsors, suppliers, contributors and associates, held at the Melbourne Museum on Wednesday 27th March.
Against Sally-Ann Balharrie's innovative display of twenty plus posters by Melbourne designers, photographers and illustrators, Mimmo Cozzolino, Chair of the Awards Committee introduced INSIDE/OUT-OUTSIDE/IN, the theme of the 2002 AGDA Awards:
'The theme was developed by Andrew Ashton of Precinct with the Awards committee and it was part of Andrew's vision to involve Melbourne designers from a wide cross section, ranging from the very new to the very veteran.
Andrew wanted to make the promotional material for the awards campaign a celebration of the diversity of our design community.
And Melbourne designers have not let us down. Their images and concepts will be used for all the awards collateral: from banners to call for entries, awards book, menus, exhibition material, etc.,' Mimmo said.
According to the designers collective, INSIDE/OUT-OUTSIDE/IN can be interpreted in so many ways:
- It can be a physical thing - like a sock inside out or the inside of someone's head
- It can be irreverent - the contents of someone's handbag displayed on the outer surface of a handbag.
- It can be surreal maybe funny - a window to an unrelated space
- It can be instruction based - the process of how a designer may get from the problem to the solution
- It can be...
So watch out for the Awards collateral from the following designers who have done us proud:
Alex Tyers - Famous 5
Andrew Ashton - Precinct
Andrew Hoyne - Hoyne Design
Brian Sadgrove - Brian Sadgrove Associates
Brett Phillips - 3 Deep Design
Bruce Weatherhead
Darren Ledwich - Stone and Partners
David Ansett - Storm Image Design
David Band - Mahon & Band
David Lancashire - David Lancashire Design
David Pidgeon - Gollings+ Pidgeon
Dianna Wells - Dianna Wells Design
Jane Sinclair and Steven Cornwell - Cornwell Design
Lisa Grocott - Studio Anybody
Lynette Zeeng - Zeeng Photography
Marcus Lee - Marcus Lee Design
Max Robinson - Max Robinson Design
Michelle Macintosh - Wide
Natasha Schroter - Swish Group
Phil Ellett - Cozzolino Ellett Design D'Vision
Philippa Pendlebury - Paper Stone Scissors
Rosanna Vecchio - Rosanna Vecchio Illustration
Tanya Ledwich - FHA Futurebrand
Tom Beattie - Beattie Vass Design
10,000 call for entries for the 6th AGDA National Awards will be posted in May, for a closing date in June. We anticipate 2,000 entries for the 18 categories, 600 plus attendees for the Awards gala presentation and some 5,000 viewers for the ensuing Awards travelling exhibition. So lets start organising for those entries and frequent flyer points, and join the rest of the design community at AGDA's premier biennial event celebrations in November. Celebrations we definitely don't want to miss!
The 6th AGDA National Awards campaign launch was made possible with the support of Eastern Studios, Colourcraft, Gunn & Taylor and Creative Visual and the Awards Committee, comprising Mimmo Cozzolino (chair), Amanda Roach (awards manager), Philippa Kelly, Andrew Ashton, Dave Ansett, Dianna Wells, John Frostell, Rebecca McDougall, Rita Siow, Russell Bevers, Sally-Ann Balharrie, Warren Spence.
Watch this space for regular updates on AGDA Awards news and information.
For all queries email Rita Siow directly on:
gm@agda.com.au
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