|
by AGDA Awards 2006 Committee
Rosanna Di Risio
Creative director
ERD Design Communications
Rosanna Di Risio is passionate about the power of design in the storytelling process, and driven by the rewards of finding and working with the true substance of a story, rather than just surface texture.
Rosanna has worked for well-respected studios, run her own business and lectured in graphic design at tertiary level for many years. Her career has always focused on printed collateral and its ability to influence the way people think and feel.
As Creative Director of ERD Design Communications for the past six years, Rosanna is constantly inspired by the fact that no two stories are ever the same and no two creative solutions are ever identical.
Judge's Choice
Category: Posters-Outdoor-Campaign, series or range
Title: Van Heusen Outdoor Campaign
Client: Van Heusen
Studio: Moon Design
Designer: Mark Moffitt
Creative Director: Carby Tuckwell
Design/Art Director: Mark Moffitt
Photographer: Max Doyle
(Click for larger image)
I loved this beautifully executed campaign because it says so many things in such a simple way. The art director and the photographer are to be congratulated on the immediately engaging visual imagery, which instantly conveys a sense of fun and energy that made me think differently about what I had always seen as a conservative brand. To me, this is design at its best.
|
