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by AGDA Awards 2006 Committee
Kevin Finn
Joint Creative Director
Saatchi Design
Over the past 12 years Kevin has worked at a number of leading design studios in Dublin (Ireland), Wellington (New Zealand) and Sydney. He is currently Joint Creative Director at Saatchi Design, Sydney, and has won numerous prestigious national and international awards, including a D&AD (UK) Silver in typography and a Type Directors Club Judges Choice (USA). Kevin is also founder, editor and designer of Open Manifesto - currently the only Australian based journal of critical writing on graphic design.
www.openmanifesto.net
Judge's Choice
Category: Miscellaneous-Greeting cards, announcements, invitations
Title: Weapons of Mass Consumption
Client: Business SA
Studio: Parallax Design
Designer: Matthew Remphrey
Creative Director: Matthew Remphrey
Design/Art Director: Matthew Remphrey
Typographer: Matthew Remphrey
Finished Artist: Matthew Remphrey
Photographer: Steve McCawley
Production Management: Ellen Wundersitz
Printer: Bowden Print
(Click for larger image)
This project stood out to me for its simplicity, beauty and quiet bravery. It managed to say so much with such incredible restraint; there is surprising depth here. Although the positioning line is not original, the mix of humour, politics, beauty and courage in this project is refreshing. This piece seems so understated but goes further than simply answering the brief. The underlying political reference is unmissable, considering the dinner was in honour of the growth of South Australia's defence industry. It is such a weighted subject but treated so delicately. There is something humble about this project too, and I find that very appealing.
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