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Recognition
AGDA Awards
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Sponsor: Raleigh Paper
Judge: Alvin Chan
Title: 'Who is AGDA' Poster
"It is refreshing to see work which is conceptually driven. The strength of this piece was in its purity in idea and simplicity in execution. There were a lot of beautiful work this year that did very well with big budgets and elaborate printing techniques. This entry stood out for me as it was an understated yet strong piece of communication. I also believe it succeeded in presenting AGDA as an international and contemporary organization."
Judge: Anna Eymont
Title: 3 Drops - Extra Virgin Olive Oil Packaging
"The shape of the bottle, the beauty of the simple line illustration and the texture of gold on the bottleneck - all those elements enchanted me. This pack captures the essence of the product and its roots in antiquity. It is an object of desire. Well done."
Judge: David Pidgeon
Title: Billie Blue School of Graphic Arts Collection of Work "This work is full of wit, humour, craft and personality. Keep having fun."
Judge: David Trewern
Title: Ian Thorp 'Beneath the Suit DVD
"The Ian Thorpe 'Beneath the Suit' DVD is an exceptional example of how design is used to create a rich and interactive user experience. The DVD is easy to navigate, and takes full advantage of the medium by using sound and animation in innovative ways. The typography, use of colour and image treatment creates an immersive underwater atmosphere that makes the DVD not only educational but an adventure to use."
Judge: Derek Ellis
Title: Ian Thorp 'Beneath the Suit DVD
"Ian Thorpe Beneath the Suit is a well thought out, designed and executed product with effective use of the medium. The visual design provided a strong structure for the content to be presented - using graphics, motion, audio and live footage - all combined to enhance the content and provide a extremely compelling and informative experience."
Judge: Garry Emery
Title: Websdale Printing Diary 2003 Publication
"My choice is a response to the rigorous expression of abstract geometric form, the engaging and evocative saturated colour and the tactile quality of the finishes."
Judge: Ian Ryder
Title: Norwood Secondary College Identity - design effectveness
"I thought the entry standard was very high overall, and it was some of the smaller organisations that had put together some of the best. Most had understood the need for specific information around results and the correlation of that to initial brief - very disciplined. This entry stood out for me in covering all the points superbly.
Judge: Karin Seja
Title: The Cat's Home Business Card
"After spending 2 days looking at some exquisite work, this tiny little job just stuck in my mind the whole time. It epitomised everything I strive for, teach and love about design. Simple, straight to the point solution, memorable, beautifully crafted and a touch of humour."
Judge: Keith McEwen
Title: Australian Childhood Foundation Annual Report 2002/2003
"We are designers; we are visual people; we are communicators. We sometimes forget, however, that words are not simply a vehicle for a typeface we like but an integral element in the communication allay, and every bit as subtle and expressive as any visual pyrotechnics. The notion that the one word 'help' can be a cry for assistance or conversely care and support rendered created a confluence of meaning and a rich seam for memorable communication. Similarly, using typography to highlight 'I' and 'us' in the words 'ch(i)ld ab(us)e'' alerts us to the fact that this is a problem for the whole of society, not just victims or perpetrators. This document communicates brilliantly - in words, pictures and thought."
Judge: Michelle Gamble
Title: Sydney Symphony Season 2004 Identity Implementation - design effectiveness
"The design approach used for the Sydney Symphony Orchestra, successfully repositioned not only an organisation, but classical music as a genre. The use of an image which embodied the grace, beauty and purity associated with classical music in a contemporary way clearly resonated very strongly with a broader, younger market. The commercial results achieved with this particular design demonstrates how powerful imagery and clever design can not only impact on the awareness of brands but the perception of an artform itself."
Judge: Richard Thomas
Title: Judging Architecture Issues Divisions, Triumphs, Victorian Architecture Awards 1929-2003
"An impressive publication that has an immediate audience appeal and extends way beyond the intended market as a rewarding and engaging visual time capsule. The real appeal to me came from the designers ability to reinterpret the brief through some clever strategic thinking that raised the clients expectation to create a memorable and important piece of historical documentation. Built to last."
Judge: Mick Thorp
Title: Judging Architecture Issues Divisions, Triumphs, Victorian Architecture Awards 1929-2003
"It was Sunday and it was late. The taxi outside was waiting to take us to the airport. The judging of over two and a half thousand entrees was complete. Choose my 'Judges Choice'? A bit of 'an ask'. Not really. All through the judging weekend I was organising and reorganising in my mind my final choices. I kept returning to this gem. It's got the lot. Nice photography. Beautifully printed. Typography that leans towards the traditional but with a slight quirk. Using a random selection of Laminex sheets to make each book cover appear unique is just brilliant. Basically, I wish I had done it!"
Judge: Vaness Ryan
Title: Sporen Poster
"The picture that's worth a thousand symbols... I couldn't help but choose this poster for Sporen, (a Holland Dance Festival Production meaning Traces/Tracks), because I love black & white, and I love symbols! At first glance the drama and movement that's created makes you stop... and then the coded images and information are revealed. Beautiful and gutsy."
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