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This Weeks Recommended Viewing - Linotype: The Film" Interview Excerpts + Hoefler and Tobias Frere-Jones, Paula Scher and more.
6th August, 2011
Off Book | Typography | PBS Arts
Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.
In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type
Source: www.pbs.org/arts/
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Linotype: The Film" Interview Excerpts
About the Film
Linotype: The Film is a feature-length documentary film centered around the Linotype typecasting machine invented by Ottmar Mergenthaler in 1886. Called the "Eighth Wonder of the World" by Thomas Edison, the Linotype revolutionized printing and society, but very few people know about the inventor or his fascinating machine.
The Linotype completely transformed the communication of information similarly to how the internet is now changing communication again. Although these machines were revolutionary, technology began to supersede the Linotype and they were scrapped and melted-down by the thousands. Today, very few machines are still in existence.
In honor of the the 125th anniversary of the Linotype (July 3, 1886) Theyhave released a few excerpts from the interview footage for "Linotype: The Film."
Please note: All of the interviews, edits and graphics are NOT final - this is just to show a sneak peek of some of the footage shot for the film.
Director & Editor: Douglas Wilson
Director of Photography: Brandon Goodwin
Audio & Sound Design: Jess Heugel
©2011 - "Linotype: The Film"
Source: http://linotypefilm.com/
Visit the Professional Practice section for more of great interviews and videos from the design world.
