New Luxury Vodka Bottle Design

1st July, 2011

International product design agency, Industrial Design Consultancy (IDC), has just completed a project to develop a luxury vodka bottle with unique design appeal for upmarket brand, Nordic Spirit.

Classed an exclusive ‘super-premium’ spirit, the DQ Vodka is produced in Malmköping, Sweden, where the town’s water is traditionally renown for taste, quality, and distillation standards. IDC was tasked with designing a one-litre bottle that reflected desirability, luxury and uniqueness. The project involved developing and engineering all the elements of the bottle, whilst making sure that the design could be associated with the rest of the brand’s products.



It is a sleek, sophisticated design combining Italian glass, aluminium and satin chrome. As the vodka is poured, it is drawn through a central shaft and out through a nozzle in the centre of the lid, which enables oxygen to get into the vodka for better taste.

Additionally, there is the outer container, which serves as gift packaging for the bottle. Arne Olafsson, CEO at Nordic Spirit, comments, “The outer container redefines the genre, being made of aluminium instead of tin, with beautifully engineered details. This is yet another expression of the modern 21st century look and feel of the DQ bottle itself.”

About Industrial Design Consultancy Ltd (IDC) www.idc.uk.com:

Founded in 1972, IDC is one of the UK’s leading independent product design consultancies and is based in Datchet, Berkshire. Working with individuals and multinational companies, it focuses on product developments from first idea through to production.

As experts in industrial product development, IDC’s experts have designed hundreds of successful products for clients in sectors as diverse as medical, consumer, scientific, automotive and leisure, many of which have won awards.

With a broad team of designers, engineers, model makers and project managers and its in-house workshop and laboratory facilities, IDC is well equipped to support companies with any aspect of product design, development and manufacture.

Source: britishdesigninnovation.org