BrandCulture wins at SEGD Awards!
2nd July, 2011
Congratulations to AGDA members at BrandCulture on their success at the SEGD Awards!
There were a total of 452 entries from which 28 projects were selected for recognition. Once again UTS – Find & Discover, received a Merit award, the SEGD’s second highest award in the program.
The Jury comments:
“An incredibly cohesive environment, with the environmental graphics working hand-in-hand with the architecture and machinery. The floor graphics are appropriate for the user and space, effectively combining wayfinding, interpretive graphics, and safety.”
“Very simply, the environmental graphics work. Color and type and graphics are done sensitively and are appropriate to the environment.”
The Award ceremony this year was at Hyatt Regency, Montreal for the 2011 SEGD Conference+Expo+Awards.
About UTS - Find & Discover
When The University of Technology wanted to completely revamp their Design, Architecture & Building faculty, they sought the most innovative design team in Sydney - Gardner Wetherill Associates (Architects) and BrandCulture Communications (Environmental Designers). The result is a 1,700m2 space with striking graphics lining the walls and floors, rooms encased with glass panels with ‘molecular' graphics.
The University of Technology is a dynamic and cosmopolitan university that marks the gateway to Sydney - Australia's economic, multicultural and creative global city. In 2008 they celebrated twenty years as a university, and have great plans for their third decade.
Located in Haymarket in the Sydney South CBD, is the Design, Architecture & Building faculty that is part of the University of Technology.
The DAB facility underwent a major upgrade, primarily in the Fabrication Workshop and Photomedia Laboratory, the works included the complete fit-out of 1,700m2 of start of the art photomedia laboratories, including wet & dry dark rooms, tutorial areas & fabrication workshops. The services works included extensive new mechanical, compressed air and dust extraction systems.
BrandCulture Communications were engaged to advise on the opportunity to make these spaces reflect contemporary technology and culture, then to design and manage production to the highest standards.
The workshop is divided into three main areas; a 24-hour studio, the laser room and the main workshop floor. For OH&S requirements, the 24-hour studio workshop and laser room were required to maintain a clear line-of-sight across the workshop. It also required a level of division so occupants would not be continually distracted by other activities.
As a visual tribute to modern architecture (Herzog & Demeuron), the stretched form was created with a large dot screen running throughout to allow for visibility.
The main workshop floor required a clearly delineated walkway for safety, this feature became the key graphic wayfinding interpretation. The system had to resolve two issues: to find machines by number and to lead the eye to several displays celebrating the student's work.
The result pays tribute to modern iconic graphic styling with an engineering influence, featuring bold use of the flooring area. Gardner Wetherill Associates redesigned the space into modern environments suited to an internationally regarded and highly reputed institution. This took approximately 9 weeks to complete.