Transform Your Business and Build New Clients - Book Your Seminar and Workshop Now!
8th March, 2011
Canadian business consultant Blair Enns is touring seven cities for the 12th AGDA International Speaker Tour.
This is a brilliant opportunity to gain a new perspective on how to transform your business and to gain new clients.
Design business books that came before Blair Enns are kitty litter compared with the wisdom that emanates from him and his manifesto. He nails it. Yet I still read his book three times the first week I got it. Amongst many other things, it will give you a renewed sense of optimism that our industry doesn't have to screw itself into an increasingly pointless downward spiral of free pitching. His title is correct, this isn't a book, it's a manifesto.
- Andrew Hoyne | Hoyne Design
Blair gave us real life examples that were comprehensive and strategically sound, and has lead to tangible results for our business. His methods for positioning and selling has helped us clarify what we're really good at and has helped us communicate our worth to prospects and clients leading to respect and profit.
- Brenton Murray, BMD | AGDA National President
Blair challenges our approach as designers to the age old issue of how to pitch our services to win work. In fact he turns it on its head. What he has to say on a range of issues around designers working and presenting to clients is stimulating and thought provoking to say the least. It sounds revolutionary if it wasn't so dammed logical, and if a designer puts into practice only half of what he proposes greater success is sure to come their way. Blair presents all this wisdom in a highly lucid and engaging way. Its great to hear designers talk about their work and what motivates them... its far more valuable hearing some one like Blair Enns
- Russell Bevers, Program Director, Master of Design-Communication Design RMIT University
Win Without Pitching - Blair Enns
AGDA International Speaker Tour
90 minutes Seminar | 3 hour Workshop
Seminar Mon March 21
Seminar Tue March 22
Seminar Wed March 23
Workshop Thu March 24
Seminar Fri March 25
Workshop Tue March 29
Seminar Mon March 28
Seminar Wed March 30
Seminar Mon April 4
Workshop Tue April 5
Blair Enns leads a three-hour workshop on transforming your design practice from one that pitches free ideas to one that wins without pitching. Enns' approach is a contrarian one. In addition to his dislike of pitching, he'll reform your thinking on proposal writing (it need not be done at all, he says), presenting, leveraging personality and chemistry in the buying cycle and other standards of the design firm business development approach.
In this workshop you will learn:
- the root causes of the free pitching problem
- the only meaningful basis for setting yourself apart from your competition
- why designers struggle more than most when it comes to positioning their firm
- a whole new perspective on what it means to sell
- how to replace presentations with conversations
- how to get out of the proposal writing business
- how to derail the RFP process and competitive pitches
Blair Enns (Canada)
Blair Enns is on a mission to change the way creative services are bought and sold the world over. Through his global consulting practice Blair works with principals and personnel of design firms, ad agencies, public relations practices and other creative businesses to help them transform from a high cost, pitch-based business development strategy to one where the firm commands the high ground in the relationship and shapes how its services are bought and sold.
As a speaker and author, Blair endeavors to be the sand in the industry-wide pitch machine, questioning creative firms and clients alike on the sanity of the pitch-based approach. Beyond questioning, however, he offers an alternative way forward for creative businesses, delivering a new set of protocols on how to gain new clients without first parting with ideas or sacrificing respect.
Blair has lectured and consulted across the Americas, Europe, Australia and the Middle East, addressing many national and international conferences of design, advertising and public relations. Prior to launching Win Without Pitching in 2001, Blair spent 12 years working in account service and business development roles for some of the world's largest ad agencies and some of its smallest design firms.
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