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Patrick Thomas Comments on his AGDA Poster Annual 'Judges Choice'

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20th December, 2010

Judge:
Patrick Thomas

Judges Choice: 
'Packages' by Mark Gowing

This poster captivated me from the moment I saw it. Its beauty seduces us into taking a closer look; however it is deceptive and it reveals a chilling fact about plastic packaging. I particularly like the way that Mark created this off-screen and got his hands dirty scavenging for his solution in the dirt, recycling the problem into his solution. There are no special effects here, no filters, no fancy typography, simply some great copy and a beautifully executed idea.

Patrick Thomas
Studio laVista, Barcelona, Spain

 

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